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product news: New campaign for Lipton Ice Tea

05 June, 2015

Britvic and Pepsi Lipton International have launched their biggest multi-channel summer campaign for the Lipton Ice Tea brand.

Targeting the brand’s core audience of busy 18-34 year olds, the campaign is centred around a series of London-based events which aim to get Londoners to break from their normal routine and experience their city in a different way. The events series will be supported by advertising, social media activity and experiential sampling.

Events will include a 100m slip and slide at Kings Boulevard in Kings Cross on the 19th and 20th June and a DJ set at Old Street Roundabout with DJ Norman Jay MBE on the 10th July. Media partnerships with TimeOut and XFM will encourage users to sign up for a chance to win tickets.

Kevin McNair, GB marketing director for Britvic, commented: “We are very excited about the launch of this consumer campaign for Lipton Ice Tea. By driving awareness and excitement around the new-look and extended range we are confident the campaign will result in greater sales for retailers and operators alike.”

www.beadaybreaker.co.uk





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