Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Baileys highlights festive credentials

06 November, 2015

Baileys is launching a £4.3m ATL campaign to drive mass consumer awareness of the product throughout the key seasonal sales period.

The ‘It’s not Christmas without You’ campaign will be active during November and December with TV, OOH, PR and social media activity, as well as a number of sampling events at shopping centres, retail stores and Christmas markets across the UK.

As part of a wider campaign to support retailers in maximising potential sales of Baileys the brand has launched a new dedicated counter top unit (CTU) and POS highlighting the Baileys with coffee serve, now available in independent and wholesale channels.

The CTU for 20cl Baileys Original can be placed next to the till in store, helping save on shelf space and increasing visibility to maximise the ‘impulse’ and fractional sales opportunity. With 20cl SKUs driving total fractional spirits growth, the unit not only helps retailers make the most of the association between Baileys, Christmas and coffee, but also provides the opportunity to tap into the popularity of smaller sized bottles.

Anna MacDonald, brand director for Baileys in Europe, commented: “Baileys is a spirit intrinsically linked with Christmas in the hearts and minds of consumers. With 66% of total annual sales in the off trade made in October-December, it’s an absolute must-stock for retailers at this time of year to make the most of this profit opportunity.

“We’re emphasising the coffee serve suggestion with the new CTU and POS to help retailers inspire customers with the versatility of Baileys. Seventy million cups of coffee are drunk in the UK every day, so this opens up a huge sales opportunity for retailers to grow incremental Baileys sales both during the festive season and beyond.”

www.diageo.com

Keywords: Baileys




My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

Most read

Are you relieved that as a consequence of the 2015 Modern Slavery Act, rogue hand car washing operations are now being targeted by the authorities as one of the prime sources of human trafficking and are being shut down?