The new flavour is being rolled out and will be available in a sharing format, with an RRP of £1.99. It will consist of Doritos, Monster Munch, Wotsits and French Frie, and is set to appeal to a wide range of shoppers.
Thomas Barkholt, marketing director at PepsiCo, comments: “Walkers is committed to developing new and innovative products, and we know that consumers like to ‘mix it up’.
Within the first 11 months of launching, Walkers Mix Ups drove 14.4% penetration to the market, and this new addition to the fantastic line-up is set to continue driving growth within savoury snacking. We know that flavour choice is key for our shoppers, so we’re eager to introduce this new flavour to the sharing segment and continue to help boost sales.”
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