Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Swizzels revamps Rainbow Drops packaging

24 March, 2016

Swizzels has revamped the packaging of its Rainbow Drops.

The new design is intended to make Rainbow Drops stand out on shelf and the vibrant colours and graphics aim to appeal to consumers of all ages.

The new-look packaging also has a calorie flash to appeal to shoppers looking for portion control and a lower calorie treat.

Emma Herring, NPD brand manager at Swizzels, said: “The Rainbow Drops range is one of our traditional favourites that consumers know and love.

“The new packs look great on shelf and are ideal for shoppers looking for a lower calorie treat. The range of pack sizes mean Rainbow Drops are perfect for a little snack or to share with family and friends.”

Rainbow Drops are available in 10g bags – part of Swizzels ‘flashback to 10p’ range – 32g and 80g bags as well as multipacks. They are suitable for vegetarians and, as with all Swizzels products, they contain no artificial colours.

0800 970 0480

www.swizzels.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 19 June 2017
RegionDieselLPGSuper ULUL
East116.8467.90123.89115.71
East Midlands116.1958.90125.25115.27
London116.5858.57125.23115.54
North East115.3759.90124.99114.79
North West116.39124.26115.33
Northern Ireland115.4264.90122.90115.05
Scotland116.4071.90125.06115.09
South East117.1163.90126.62116.05
South West116.69125.72115.56
Wales115.94123.73114.93
West Midlands116.5457.40124.97115.63
Yorkshire & Humber116.1154.90123.66115.16

Most read

In light of the recent terror attacks and potential added threat to safety, have you issued additional security advice to staff?