The new design is intended to make Rainbow Drops stand out on shelf and the vibrant colours and graphics aim to appeal to consumers of all ages.
The new-look packaging also has a calorie flash to appeal to shoppers looking for portion control and a lower calorie treat.
Emma Herring, NPD brand manager at Swizzels, said: “The Rainbow Drops range is one of our traditional favourites that consumers know and love.
“The new packs look great on shelf and are ideal for shoppers looking for a lower calorie treat. The range of pack sizes mean Rainbow Drops are perfect for a little snack or to share with family and friends.”
Rainbow Drops are available in 10g bags – part of Swizzels ‘flashback to 10p’ range – 32g and 80g bags as well as multipacks. They are suitable for vegetarians and, as with all Swizzels products, they contain no artificial colours.
0800 970 0480