Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: M&M's introduces exclusive mixed bag
Published:  01 April, 2016

M&Mís is adding to its portfolio with a new limited edition sharing pack Ė M&Mís Mix.

The new offering from Mars Chocolate UK combines M&Mís Chocolate, M&Mís Crispy and M&Mís Peanut in one sharing pack, and will be available exclusively in independent retailers and Asda stores from 28 March.

Bep Dhaliwal, trade communications manager, Mars Chocolate, said: ďPacked with Crispy, Chocolate and Peanut M&Mís, new M&Mís Mix brings together all the favourites in one tasty bag, making it the perfect treat for sharing with friends and family on a Big Night In.

ďAs the Big Night In trend continues to grow, weíre seeing more and more consumers reach for bitesize products and this exciting new offering provides retailers with a great opportunity to tap into this trend even further, boosting those all-important impulse purchases.Ē

Colourful packaging is designed to stand out on shelves, and a range of POS and display solutions have been produced to support convenience retailers..

This year, Mars Chocolate UK is set to support the M&Mís brand with media investment of £8.5m, which will see M&Mís appearing on UK TV screens for 26 weeks throughout 2016.

0845 045 0042

www.mars.com




My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

Most read

Are you relieved that as a consequence of the 2015 Modern Slavery Act, rogue hand car washing operations are now being targeted by the authorities as one of the prime sources of human trafficking and are being shut down?