Grown-up pastilles
Published:  25 August, 2016

New for this summer are Rowntree's Fruit Pastilles Infusions comprising more adult flavours than the traditional sweets.

Limited edition 45g singles bag (rrp 51p) as well as a permanent 140g pouch bag (rrp £1.29), contain sweets in three premium flavours: Orange & Grapefruit, Raspberry & Pomegranate and Apple & Elderflower.

The Infusions launch coincides with advertising from Rowntree's £5.6m masterbrand campaign, which showcases the full range of Fruit Pastilles, Fruit Gums, Randoms, Jelly Tots and Tooty Frooties. This is the highest value media support for Rowntree's since the launch of Randoms in 2009.It features TV advertising which focuses on the imaginary factory worlds in which the sweets are made. 0800 6378 5385

www.nestle.co.uk




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Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

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