The new Moreish range has been created to cater for emerging food trends, which include a growing demand for tasty and innovative quick-serve solutions, increased customisation and a bigger focus on health and wellness by consumers. Aoife Kearney, food concepts manager at Maxol, commented: "In this world of hyper-convenience, food-to-go is one of the key food trends in the marketplace.
"As consumers navigate their everyday, demanding, busy lives, they are looking for quick and easy food solutions. At Maxol, we believe that just because a customer's day is busy, it doesn't mean they should have to compromise on quality, choice or flavour. To cater for the growing needs of our customers we are introducing a new made-to-order signature sandwich and a high quality pre-packed Moreish sandwich and salad range in 2017."
A new gluten-free choice is being added to the range, in answer to the fact that more people want gluten-free options.