Maxol has more plans for Moreish

01 February, 2017
Page 8 

Irish family-owned forecourt and convenience retailer Maxol has announced its 2017 plans for Moreish, the company's fresh-food offering, based on growing trends in the food industry and consumer feedback. These include the launch of a new Moreish signature sandwich range with a greater focus on healthier foods, gluten-free options, and the introduction of a new range of pre-packed sandwiches.

The new Moreish range has been created to cater for emerging food trends, which include a growing demand for tasty and innovative quick-serve solutions, increased customisation and a bigger focus on health and wellness by consumers. Aoife Kearney, food concepts manager at Maxol, commented: "In this world of hyper-convenience, food-to-go is one of the key food trends in the marketplace.

"As consumers navigate their everyday, demanding, busy lives, they are looking for quick and easy food solutions. At Maxol, we believe that just because a customer's day is busy, it doesn't mean they should have to compromise on quality, choice or flavour. To cater for the growing needs of our customers we are introducing a new made-to-order signature sandwich and a high quality pre-packed Moreish sandwich and salad range in 2017."

A new gluten-free choice is being added to the range, in answer to the fact that more people want gluten-free options.

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