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product news: Tyrrells revamps Furrows range

John Wood ·

Tyrrells, the premium hand-cooked English crisp brand, has unveiled its renovated Furrows range.

A pack re-design celebrating characterful ‘Men of the Land’ has been introduced alongside a new flavour – Aberdeen Angus beef & English mustard.

Launched in 2010, the Furrows range originally drew its inspiration from the furrowed fields of Herefordshire, where Tyrrells source their potatoes.

With a largely male following, Tyrrells focused the re-brand around real men of the land – proudly holding furrowed crisps. The idea and design play into the Tyrrells heartland of provenance and locally sourced potatoes.

Sarah Lawson, marketing manager for Tyrrells Potato Crisps, said: “Furrows are a unique part of our hand-cooked potato crisp range. The thick cut ridges offer an extra crunch and a stronger hit of flavour. Although Furrows are popular across both genders, research has shown our main consumers are men. We re-designed our packs with ‘real men of the land’ to further appeal to our target consumer and reflect the qualities of the crisps inside.”

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Weekly Fuel Prices 17 July 2017
RegionDieselLPGSuper ULUL
East115.6457.40123.16114.76
East Midlands115.23124.22114.53
London115.7059.90124.68114.90
North East114.4759.90124.57113.84
North West115.48124.36114.65
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Wales114.95121.22114.15
West Midlands115.37125.48114.77
Yorkshire & Humber115.0861.90125.96114.38

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