Forecourt Trader - 30 years at the heart of the fuel retailing community

Best-one excels in Which? c-store survey

Bestway has welcomed a shopper satisfaction survey of convenience stores by Which?, that rated its Best-one symbol group above every other symbol group, and ranked it third behind M&S Simply Food and Little Waitrose.

Shoppers were asked how satisfied they were with the stores where they pick up groceries between big weekly shops and whether they would recommend them to a friend.

M&S Simply Food was the clear number one, but Waitrose in second place was only 2% ahead of Best-one, and behind it were Sainsbury’s Local, Tesco Express and all the other symbol groups

James Hall, symbol development director at Bestway Wholesale, said: “Which? is widely recognised as the foremost authority in offering consumers sound, fair and impartial advice so to have Best-one rank so highly in its Convenience Shopper Survey is a fantastic achievement.

“The intensive work that we have been carrying over the past year in putting the shopper at the heart of our offer and tailoring stores to the local demographic is obviously resonating with consumers. To see Best-one only pipped to the top spot by M&S Simply Food and Little Waitrose is a testament to the work that both our business development teams and members have put in to meeting the needs of today’s modern shoppers.

“It has never been a numbers game for Best-one but the focus has always been about meeting and exceeding the increasing demands of shoppers and working closely with members to develop their businesses. Over the past six months, Best-one has increased sales YOY by 20%. No other major symbol group can match this growth. The Which? report proves that as brand, Best-one is the most recommended symbol brand among customers and is vindication of the investment we have put in over the past year.”

In the supermarket category Waitrose narrowly beat M&S, Aldi and Lidl.

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

Most read

As many forecourt operators continue their quest for expansion - driving up forecourt prices - could you be tempted to sell your business?