Forecourt Trader - 30 years at the heart of the fuel retailing community

Unilever gets fruity

06 June, 2006
Page 64 
Unilever is investing 12m in the launch of AdeZ, its first new major brand in 12 years. It is a range of chilled fruit juices blended with soya protein, vitamins and minerals. The brand is already sold in South America, where it is known as AdeS. Targeting the 1.6bn juice category, the product also aims to build on the increasing popularity of soya by making it more accessible. There are three variants all of which come in 1ltr Tetra packs. A support package includes TV advertising from July and a sampling campaign.

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Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

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