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product news: Absolut launches new flavour
Published:  10 March, 2017

Absolut has launched a new flavoured vodka, Absolut Lime.

Adam Boita, head of marketing at Pernod Ricard UK, explained: “Lime is a dynamic and versatile citrus flavour and we believe that with the creation of Absolut Lime, we have truly brought the full complexity of this citrus fruit to life.

“We have found that 2.5% of Pernod Ricard UK’s growth comes from introducing new products to market, and with Absolut outperforming the vodka category in both the on (+7.3% by volume, +10.8% by value)and off-trade (+11.2% by volume, +10.9% by value), the launch of Absolut Lime will continue to support this growth.”




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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

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