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product news: Orangina dons beach gear

John Wood ·

Orangina is gearing up for summer with new “Bikini and Trunk” packaging for its 420ml bottles.

Sporting eye-catching beachwear, the limited-edition designs will be rolling out from May 1 across all channels.

Inspired by positive nostalgic summer memories, the limited-edition designs make the most of the Orangina bottle shape and are set to cater to the growing demand for soft drinks over summer.

Jamie Nascimento, head of marketing for Orangina and Ribena at Lucozade Ribena Suntory, commented: “We’re ambitious with Orangina and are always looking for ways to push creative boundaries to surprise and delight consumers. We want our customers to continue to enjoy Orangina and believe our limited edition packaging will create even bigger and better stand out on shelf to drive sales.

“With summer on our doorstep, the launch is impeccably timed to help retailers take advantage of the opportunities that come alongside the warmer months. It’s vital to stock up on brands that have the most relevance during this important selling period.”

To ensure continued awareness and brand engagement among target audiences, from August onwards Orangina is investing in an ATL campaign, which includes a £2.4m investment across outdoor, experiential and sampling activities.

Orangina’s limited edition packaging is available in single units, RRP £1.19, and packs of four, RRP £3.69.

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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
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