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Heinz goes for frozen growth
Published:  05 December, 2006

Heinz is launching a number of new products across its two main brands: Weight Watchers from Heinz (WWfH) and Aunt Bessie's, as part of a 7m investment in its frozen product portfolio.

The launch in January, which will coincide with the dieting season, includes three new additions to the WWfH frozen ready meals range: creamy chicken tarragon, chilli con carne and Thai red curry.

At the same time, caramel crunch, mochaccino and mint chocolate top are being added to the WWfH indulgent desserts range. The investment includes a 2m national TV campaign.

Meanwhile there are four new additions to the Aunt Bessie's range including homestyle potato bake with cheese & onion and homestyle potato bake with cheese & leek. Heinz says Aunt Bessie's potato products have seen 14% value growth this year.

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