Classic ice creams return

01 March, 2007
Page 62 
Fredericks Dairies is strengthening its Cadbury portfolio with an addition that aims to bring 'vintage cool' to the freezer.
The Cadbury Flake 99 Classic raspberry cone will introduce new consumers to an iconic brand and take older ones back to their childhood. The milk chocolate-lined cone is filled with vanilla ice cream, raspberry sauce and smothered in hundreds and thousands, finished off with a classic Cadbury 99 Flake.It will be launched into the impulse sector priced at £1.10 but is also available in a four-pack (rrp £2.49).Fredericks Dairies is giving away eight prizes of two cases each of the new Cadbury Flake 99 cone.



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