Forecourt Trader - 30 years at the heart of the fuel retailing community

Britvic's brain power

01 July, 2007
Page 44 
Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand.
There's a new easy-grip bottle shape in 500ml and 750ml sizes, both with a sports cap. The pack design also features a cleaner, crisper look.Britvic is investing £2.4m in a national marketing campaign for the drink from this month through to September. New advertising uses the tagline 'Your brain is 75% water - keep it topped up, stay drenched'.According to Nielsen data, bottled water is the third largest sub-category in soft drinks, worth 643m in 2006, up 11% on the previous year. 01245 261871



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Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

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