Jakemans 100th birthday giveaway

31 March, 2008
Page 70 
Jakemans is investing in a trade and consumer campaign to increase awareness and drive sales after celebrating becoming one of Britain's few centenarian brands.
According to Jakemans, its soothing menthol sweets contain the finest ingredients, and this together with the taste and effectiveness of the products has been a major part in the success of the company. Particular effort is being made to increase distribution in forecourt shops, which can stock up from wholesalers like Booker or Bestway.Jakemans is giving away five cases of each of its flagship 100g menthol bags (each bag has 69p rrp), including Throat & Chest, Honey & Lemon Menthol, Cherry Menthol and Menthol & Eucalyptus.



Site Search

Poll

Do the recent hikes in business rates pose a serious threat to your petrol retailing business?

  • Yes
  • No

Facebook

About the Forecourt Trader Group
Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

Twitter