Forecourt Trader - 30 years at the heart of the fuel retailing community

Ribena gets juicy

02 June, 2008
Page 66 

Ribena is supporting its new 100% Pure Juices with the launch of a 3m TV and radio ad campaign.

The Juicer campaign shows the difficulty of juicing your own fruit through a series of slow-motion shots - including a woman getting splatted with juice.

The company is spending 2.6m on the summer TV campaign, which will be supported by a 600,000 spend on breakfast radio, and runs until the end of July.

Ribena senior brand manager Ruth Irving says: "Our biggest-ever product launch will bring in new consumers to the 'good for me' category and will open up a new drinking occasion for Ribena - breakfast."

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