New flavour boosts for Tropicana and Copella
26 July, 2010
Pepsico has enhanced its juice brands Tropicana and Copella with new flavour additions, to help drive growth and profits for retailers. The Tropicana range has been expanded with a new citrus blend orange & lemon, available in a 1ltr format, rrp £1.99. Following the success of the recently launched orange & lime variant (it delivered 60% incremental sales to the category, and became Tropicana's fifth best seller, according to Nielsen data), Pepsico is expecting similar success with orange & lemon. Meanwhile another top-seller, ruby breakfast, is being launched in a 1.5ltr format.
Copella is also targeting incremental sales with a new apple & cherry flavour. Available in a 750ml format, rrp £1.69, it is being supported with a neck collar promotion, including a money-off coupon to incentivise purchase. Sampling to an estimated 40,000 consumers has included last month's Hampton Court Flower Show and continues at picnic concerts across the country.
Copella marketing director Adrian Baty, said: "Retailers wanting to drive incremental sales should stock this alongside other Copella leading lines."