Xtremely strong snack offer

27 August, 2010
Page 44 

Pringles is offering to spice up snacks sales with two new Xtreme flavours: hot paprika & smokey bacon and spicy sour cream & onion.

Brand owner P&G says the launch builds on the success of the current Pringles Xtreme portfolio which was added last year. According to the company, last summer saw the brand experience some of its highest repeat rates of recent years and sales since launch have exceeded expectations. It adds that the popularity of 'Xtreme' flavours has continued to increase with consumers. The new flavours have been tested with very positive results, indicating that consumers were strongly in favour of the look and taste of the new snacks. P&G is giving retailers the chance to win cases of Xtreme. There are five prizes.





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