Boursin's new look
Published: 11 January, 2011
Boursin Minis packs have been redesigned to bring them in line with the European packaging. They now feature an updated Boursin Minis logo and typeface and come in a new taller pot. However, the new packaging continues to communicate the product's indulgence and versatility by making the 'cooking, sharing salads and more' messaging more prominent.
According to Nielsen data, the Boursin brand is currently performing very well, with a sales increase of 15.9%. Sales of Boursin Minis have been positive since their launch last summer and the refreshed design is expected to give the product even better stand out on shelf, catching the attention and encouraging new trial.
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