Forecourt Trader - 30 years at the heart of the fuel retailing community

Dunhill development

01 July, 2005
Page 48 
Premium cigarette brand Dunhill has been relaunched following a two-year development, which has resulted in a new look and taste.
The modern and aspirational image is designed to appeal to 20-35-year-old premium-brand smokers.Claire Doyle, head of brand at British American Tobacco, said: “Smokers’ attitudes at the premium end of the market are changing. They are seeking alternatives and they want a high quality product with a modern and desirable image, which new Dunhill now offers.”As well as giving Dunhill a new image, BAT has also updated its blend. The Virginia blend now has elements of flue-cured Burley and Oriental tobacco to offer a “smoother, more flavoursome” taste.The new range includes Dunhill International, which remains unchanged; Dunhill Red replaces King Size; Dunhill Blue replaces Filters; and a re-formulated Dunhill Menthol. Rrp is £4.99. Supporting the launch will be pack inserts and onserts, a customer care helpline, trade marketing, and a dedicated field team to advise retailers on stock rotation.0800 444236



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Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
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Yorkshire & Humber120.1971.90128.67119.59

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