Forecourt Trader - 30 years at the heart of the fuel retailing community

Crinkles roll out

01 April, 2011
Page 42 

Walkers Crinkles is a new range of crinkle cut crisps launching this month.

They are available in three flavours in single 32g packs (simply sea salted, Cheddar & onion and salt & malt vinegar); but a sweet chilli variety is available in multipacks of six.

The launch will be backed by a multi-million pound marketing campaign, including TV advertising featuring Gary Lineker.

Walkers expects it to be the biggest category launch of the past five years. Walkers Extra Crunchy, introduced last year, was worth £6.2m after just 16 weeks.

Jon Kyle, PepsiCo impulse sales director, said: "Walkers Crinkles really does present a winning proposition for both consumers and retailers."

0118 930 6666

www.pepsico.co.uk





My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

Most read

Are you relieved that as a consequence of the 2015 Modern Slavery Act, rogue hand car washing operations are now being targeted by the authorities as one of the prime sources of human trafficking and are being shut down?