Pringles chips away at dipping market

01 February, 2004
Page 55 
Pringles is entering the dipping snack category with the launch of a range of dipping chips and dips. Pringles Dippers and Pringles Dips is said to be the ‘biggest ever’ new product launch for Pringles UK and Ireland, backed by a £3.5m marketing spend.
The chips are shaped for easy scooping and come in three varieties – Original, Pinch of Pepper and Hint of Sour Cream & Onion. The Pringles Dips selection comprises Salsa Heaven, Fiery Salsa, Sour Cream & Chive, and Cool Curry.Dippers and Dips are available in 170g tubes and 300g jars, both with a rrp of £1.38. TV ads start in early Spring, with consumer PR activity kicking off this month. 0800 013 0200



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