Forecourt Trader - 30 years at the heart of the fuel retailing community

More fruity flavours

07 March, 2013
Page 54 

Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.

Both 4% ABV variants come in single 568ml bottles and six x 568ml bottle multipacks. Bold black cherry is a crisp cider, cut with the taste of crushed black cherries to deliver intense fruit refreshment while pressed red grape offers a blend of apple cider and red grapes for a refreshing, smooth taste. Bulmers Nº17 is being renamed and repackaged as Bulmers Cider crushed red berries & lime to coincide with the arrival of the two new lines.

Martin Porter, off trade sales director at Heineken in the UK, said: "Genuine product innovation is crucial to maintaining sales and momentum in the modern cider category and flavoured cider has been a key driver of this success."

0131 528 1000

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East Midlands120.29128.81119.63
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
South East121.03130.63120.24
South West120.75129.31119.96
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

Most read

Are you relieved that as a consequence of the 2015 Modern Slavery Act, rogue hand car washing operations are now being targeted by the authorities as one of the prime sources of human trafficking and are being shut down?