Forecourt Trader - 30 years at the heart of the fuel retailing community
Holidays are coming
Published:  08 November, 2013

This year, Coca-Cola will be running its biggest-ever Christmas marketing campaign. Activity includes new TV advertising, festive-themed packs and a Christmas truck tour across the country.

According to Kantar Worldpanel data, 43% more households buy Coca-Cola, Diet Coke or Coke Zero than other cola brands at Christmas, so retailers are advised to stock up.

Dave Turner, trade communications manager at Coca-Cola Enterprises, said retailers should consider secondary siting in the lead-up to Christmas. For example, stocking Coca-Cola next to other products consumed at Christmas and Schweppes mixers alongside core spirit brands.

08457 227222

www.cokecce.co.uk




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RegionDieselLPGSuper ULUL
East120.75128.55119.84
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