Forecourt Trader - 30 years at the heart of the fuel retailing community
Big break for Kit Kat
Published:  01 September, 2003

Nestlé Rowntree has made a move on the growing bitesize confectionery market with the launch of Kit Kat Kubes.

Available from September 15 in a 50g impulse and 175g hanging bag format, Kubes are mini Kit Kat pieces. Rrp is 37p and £1.25 respectively.

Kubes will be marketed under the strapline ‘Have lots of little breaks’. TV advertising runs from October 1 for four weeks.

In a pre-launch concept test, Kit Kat Kubes scored better than Chunky, with

92 per cent of respondents saying they would definitely or probably buy the new product.

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Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
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London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
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Yorkshire & Humber120.1971.90128.67119.59

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