Forecourt Trader - 30 years at the heart of the fuel retailing community

Priced to sell well

09 June, 2014
Page 64 

Grace Foods UK has introduced a limited edition, £1.15 price-marked pack for its Nurishment Original, the UK's best-selling nutritionally enriched milk drink, worth £13m and showing 20% growth (IRI data). The price-marks feature on the four best-selling varieties vanilla, chocolate, strawberry and banana and will be available until the end of the month.

"Price-marked packs have been a successful promotional mechanic for Nurishment Original for many years," says Nyree Chambers, Grace Foods UK's head of marketing. "We expect a significant sales uplift from a highly competitive price point which still provides a healthy margin."

01707 322332

www.nurishment.co.uk





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Weekly retail fuel prices: 18 September 2017
RegionDieselLPGSuper ULUL
East120.75128.55119.84
East Midlands120.29128.81119.63
London120.7558.57130.05119.82
North East120.2059.90129.98119.40
North West120.52128.62119.81
Northern Ireland119.2369.90126.85119.03
Scotland120.60128.18119.75
South East121.03130.63120.24
South West120.75129.31119.96
Wales120.35127.44119.57
West Midlands120.4262.90130.69119.84
Yorkshire & Humber120.1971.90128.67119.59

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