Auk replaces BP with Shell at Prizet sites

02 February, 2015
Page 7 

Auk Ltd, an independent dealer in the North West, has signed a new supply contract with Shell at its Prizet Services sites northbound and southbound on the A591 near Kendal.

Simon Hockings, one of Auk's three directors, said: "We are very pleased with the new look of the forecourt. The Shell branding is fresh and modern and the sites are very visible, replacing the BP fascia of some 15 years. Shell has been extremely efficient throughout the process, from the early negotiations, to the full rebrand in December, which includes new canopy undersheeting, new LED forecourt lighting and 7m pole signs."

He added: "The feedback from customers has been very positive and many have expressed their liking of the new image, choice of both V-Power diesel and unleaded fuels, and of course all our customers are very happy with our competitive pricing. Sales are up and I look forward to the January comparisons."

The shops at both sites are branded Mace with Costa Express, and hot food to go by Market Fresh; and both offer separate HGV lanes. The sites, which are open 6am to 10pm, also have cash machines, lottery, jet washes, off licences and Hermes parcel services.

Auk also developed a 43-bed Travelodge at Prizet Northbound in 2006 which has had a recent refurbishment to all its rooms.

Auk has also recently won planning permission to redevelop its site at Ings, near Windermere, to provide an enlarged convenience store and coffee shop, together with a new 4,000sq ft retail store and holiday apartments with associated car parking.

Contractors have been appointed and work has started with a completion date scheduled for July. Auk are yet to decide which store partner will operate the new coffee shop and convenience store.

Site Search


Do the recent hikes in business rates pose a serious threat to your petrol retailing business?

  • Yes
  • No


About the Forecourt Trader Group
Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »