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Unilever ramps up ices range in time for summer

06 March, 2015
Page 56 

Unilever's summer 2015 ice cream range, available from this month, aims to tap into current and anticipated consumer and category trends, such as the growth seen in the luxury and handheld sectors and the trend towards consuming ice cream as a snack.

Last year strawberry and classico £1 price-marked packs of Cornetto were trialled, and with unit sales doubling versus the previous year for one major retailer, Unilever is launching additional mint and chocolate variants.

Cornetto's premium range has had a revamp to feature a new-look format including a chocolatey disc topping, and Cornetto Premium will be available in two new flavours: peanut butter crunch and cookies 'n' dream.

Ben & Jerry's has a new range Cookie Cores, in three flavours: what-a-lotta-chocolate, utter peanut butter clutter and speculoos? specu love.

And Magnum has launched two new limited-edition flavours for summer 2015: Magnum pink raspberry and Magnum black espresso, while Wall's Kids Mini Milk range is relaunched with a new recipe. Music Tornado is a new product in the kids' sector, providing a candyfloss flavoured treat, with each stick featuring one of four different 'stick-whistles', giving fans the opportunity to collect the set.

Noel Clarke, brand building director for ice cream at Unilever UK & Ireland, said: "As the number one ice cream manufacturer with a 46.4% total value share and over £442m in value sales (Nielsen), we continue to offer retailers exciting profitable opportunities in 2015. By investing in an array of NPD from our leading brands Cornetto, Ben & Jerry's, Magnum and Wall's Kids in line with key category trends and insights, we're confident that our portfolio will continue to deliver solid results for retailers this summer."

01372 945000

www.unilever.co.uk





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