Bring home the bacon

07 April, 2016

Competition for the breakfast spend has never been fiercer. Cafés and coffee shops have been doing it for years but now more pubs and restaurants are promoting morning meals. American/Italian restaurant chain Frankie & Benny, for example, serves breakfast until midday with prices starting at just £3.95 with unlimited tea and coffee for an extra £1.95. And trendy London-based Bombay café Dishoom offers a breakfast menu that includes a bacon and egg naan roll. The choice for the consumer has never been greater, however not all consumers have time to take their seats and spend an hour eating their breakfast. For many people, eating breakfast out-of-home means eating it in the car or on the train or at their desk at work.

Pots of growth

07 April, 2015

With 24% of UK adults buying breakfast-to-go at least once a week, and each of them picking uptwo or three items on average (him! data), it would be foolish to ignore this huge sales opportunity. Retailers serving bacon baps and hot sausage rolls are cashing in, but not every consumer wants something hot or wants to risk a greasy stain on their work clothes. You don't need to offer hot food to capitalise on breakfast sales, indeed some of the biggest growth is coming from ambient lines such as porridge pots and cereal bars.

Morning missions

03 April, 2014

Breakfast is so big at the new Essentials of West Meon store in Hampshire that sales are catching up with lunch. Manager Lucy Jordan says that from a hot food perspective, sales are definitely bigger at breakfast than lunch.

Taking the biscuit

05 April, 2013

There's a man in a pink dressing gown all over the telly at the moment, hunting down people who've missed their breakfasts. He tells them 'Breakfast is served' in the form of Kelloggs' Nutri-Grain Breakfast biscuits. But he's going to be very busy, as research has revealed that one in three people regularly skip breakfast. However, it is Mondelez International that lays claim to creating the breakfast biscuit category in the UK, in 2010 with Belvita aimed at adults who struggle to fit breakfast into their busy lifestyles.

While cash-strapped consumers are eating breakfast at home more regularly, the breakfast occasion remains in growth with report company Mintel estimating that one in five adults or one in four full-time workers eat breakfast out of home.

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Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

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