Forecourt Trader - 30 years at the heart of the fuel retailing community
Retail » Building & Design

Boost advertising messages outside in summer, says CDS

Crystal Display Systems Ltd (CDS) is recommending that in the warm summer months, retailers should boost their outdoors advertising to catch their audience.

Ground-breaking moves

The specialist construction companies involved in the forecourt sector have all been experiencing a surge in business in the past year. The majority of the projects have been knock-down-rebuilds (KDRBs), with many dealers looking to expand the retail side of their businesses and revamping the look of their forecourts, but there has also been an increase in a much rarer beast, the new-to-industry site.

Eco winners

Sustainability used to be low down on most businesess's list of concerns, and few of them were willing to spend hard-earned cash on environmental initiatives, but more and more companies are finding that reducing their impact on the environment can also result in substantial cost savings too.

Grand designs

Beauty may well be in the eye of the beholder, but most people would find it hard not to be impressed by the stunning design of Forecourt Trader of the Year 2015, Gloucester Services. The site also took Forecourt Trader's Best Design and Development award and it's easy to see why. The whole petrol filling station is set down into the site, reducing its presence and giving the feeling that it's carved out of the hillside. Much use is made of glass and timber, which looks modern but at the same time fits well with the landscape. Inside the service area building, it's particularly spacious and it looks like no expense has been spared on fixtures and fittings. Imposing wooden beams have the latest light fittings strapped to them; there are modern stainless steel chillers full of tempting products; and tables set up that are filled with local goodies.

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Weekly Fuel Prices 17 July 2017
RegionDieselLPGSuper ULUL
East115.6457.40123.16114.76
East Midlands115.23124.22114.53
London115.7059.90124.68114.90
North East114.4759.90124.57113.84
North West115.48124.36114.65
Northern Ireland114.33124.57113.85
Scotland115.4949.70123.06114.43
South East116.0053.90124.79115.13
South West115.7457.40123.82114.84
Wales114.95121.22114.15
West Midlands115.37125.48114.77
Yorkshire & Humber115.0861.90125.96114.38

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