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Product news: First 'WISIWIG' launch for Red Bull Editions

Red Bull has launched a ‘when it's gone it's gone’ Summer Edition - Kiwi-Apple flavour, an extension to the existing Editions range. It is the company's first ‘when it's gone it's gone’ launch from the brand, which will be producing two million cans. Red Bull Editions have delivered £52.8m in sales in the past four years, since the introduction of the range in 2013.

Core brands are key to soft drinks category growth, says Red Bull

Energy, water and cola are the three core sub-categories that will drive 97% of future growth in soft drink sale, according to energy drink specialist Red Bull at its inaugural Category Summit attended by customers from across the grocery, convenience, driving and foodservice channels.

Product news: Big year for Perrier as brand adds Flavours

Nestlé Waters is introducing Perrier Flavours to its bottled water portfolio, in what the company believes will be the biggest year for the brand in over a decade. The premium range will be available in two flavours - Green Apple and Lemon.

product news: Ribena introduces doodling app

Ribena is launching a £4m fully integrated campaign this summer ‘Doodle Your World – Make It More #Ribenary’.

product news: Relentless targets music fans

Coca-Cola European Partners (CCEP) has announced a new Relentless on-pack promotion to help retailers grow their energy sales by tapping into the increasing popularity of urban music and festivals in Great Britain.

product news: Vimto unveils RTD drive

Vimto has announced a nine-month distribution drive for its RTD (ready to drink) range.

product news: CCEP evolves with new Glaceau variants

Coca-Cola European Partners (CCEP) has launched three new Glacéau smartwater sparkling flavoured variants with zero sugar, zero calories, and all natural flavours in a bid to help retailers offer more choice to consumers.

product news: Lucozade Sport gives commuters free journey

Lucozade Energy has launched a high-profile summer marketing campaign with an innovative sampling activation.

ACS chief executive James Lowman

Scottish MSPs report problem with deposit return scheme

An influential committee of Scottish MSPs has acknowledged that convenience retailers do not have the space to facilitate a deposit return scheme (DRS).

product news: sampling push for Coca-Cola Zero Sugar

Coca-Cola European Partners (CCEP) has launched a nationwide sampling campaign to drive consumer trial and support sales of Coca-Cola Zero Sugar, which is now the fourth biggest cola brand within grocery & convenience in Great Britain.

product news: Evian celebrates Wimbledon connection

Evian is celebrating the 10th year of its partnership with Wimbledon with a new month-long Live Young campaign, which launches on May 29 with an investment of over £350,000.

product news: Highland Spring unveils campaign

A new multi-channel campaign, spearheaded by a new TV advert, is the latest in a series of milestones for the Highland Spring brand as parent company, Highland Spring Group (HSG), continues its programme of investment to drive growth in bottled water.

product news: Britvic extends Purdey's campaign

Britvic has announced the continuation of its #ThriveOn campaign for its multivitamin drink brand, Purdey’s, partnering with British actor, DJ and celebrity, Idris Elba for the second year running.

The no/low sugar push

Sugar or rather the drive to remove it may be front of mind with soft drinks' manufacturers, but they've a long way to go to convince some consumers that low or no sugar is what they want.

product news: Lucozade Sport launches new app

Lucozade Sport is launching a new app as part of the Made to Move initiative.

product news: CCEP adds to Monster portfolio

Coca-Cola European Partners (CCEP) has extended its energy portfolio with Monster Hydro. Monster Hydro is a non-carbonated energy product, and will be available in three flavours: Tropical Thunder, Mean Green and Manic Melon.

Product news: Shaking up the shelves

Orangina is gearing up for summer with new ‘Bikini and Trunk’ packaging for its 420ml bottles. Sporting eye-catching beachwear, the limited edition designs are rolling out now.

Product news: Feel Good with Infusions

Feel Good Drinks is extending its portfolio of soft drinks with the addition of a new Infusions range – naturally flavoured waters that contain no added sugar.

Product news: Zeo invests in brand relaunch, new no-added-sugar range and celebrity ambassador

The all-natural, low-calorie soft drink Zeo is celebrating a major brand relaunch to mark the introduction of a new, no- added-sugar range and a year-long celebrity partnership with Caroline Flack.

Product news: Summer twist on new £10m 'Share a Coke' campaign

Coca-Cola European Partners is bringing back its Share A Coke campaign but with a summer twist. Launching in May, the iconic logo on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will be replaced by the names of the world’s top holiday destinations.

Product news: Lucozade Sport pays tribute to boxer

Lucozade Sport is unveiling a tribute to Anthony Joshua’s life, ahead of the world title fight against Wladimir Klitschko, on April 29.

Product news: Health and on-the-go lifestyles key drivers for soft drinks sales, says Britvic report

Soft drinks producer Britvic has revealed that with healthier and on-the-go lifestyles very much on the agenda, there is plenty of opportunity for growth of the soft drinks category in the convenience sector.

Product news: Vimto extends Remix range

Vimto is adding a new flavour to its Vimto Remix sub-range: Raspberry, Orange and Passionfruit, which available exclusively for the wholesale and convenience channels in a 500ml price-marked pack (PMP).

Product news: Weetabix on the go adds chocolate flavour

The breakfast drink Weetabix On The Go has added a new chocolate flavour to its Protein range to bolster its presence in the on-the-go breakfast market.

Product news: ginger variant joins Pepsi Max range

A new ginger variant has been added to the Pepsi Max range, which it says is the first cola and ginger combination to hit the UK market.

Product news: Fanta reimaged by CCEP

Coca-Cola European Partners (CCEP) has reimaged Fanta, the fruit flavoured sparkling soft drink.

Packing a punch

Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. These Category Foundations are: range, fixture, price and promotion. Rich Fisher, category development manager at Red Bull UK, says retailers need to ensure they have the right range, to generate the most sales. "Within energy, sizes are driving category growth, with core lines continuing to contribute significantly to share," he explains.

Product news: Tropicana adapts to breakfast trends

Juice brand Tropicana is introducing a new offer for the brand intended to help retailers capitalise on the growing trend for convenient breakfast top ups and meeting the needs of shoppers’ emerging morning habits.

Product news: Lewis Hamilton to drive Monster winners

Monster Energy is giving motor racing fans a chance to enjoy a track day with Formula One star, Lewis Hamilton, as part of a promotion with Mercedes.

In full flow

Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.

Sugar's beat

You can't talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March's Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give companies time to make changes to their ranges and there would be two bands covering drinks with more than 5g of sugar per 100ml and more than 8g sugar per 100ml. It is expected the levy will add 18p per litre and 24p per litre respectively.

Positive energy

It seems that Red Bull really does have wings. Last year, the brand grew at a rate of 5.7%, while the sports and energy category remained flat at 0.4% (IRI data), but even that latter figure was ahead of the total soft drinks category. And growth in the forecourt sector was better. According to IRI, sales of sports and energy drinks were up 2% in forecourts last year and Red Bull's sales through this sector were up 5.8%.

On the go

Two-thirds of on-the-go soft drinks sales occur between March and October so it's a crucial time for the category. And although it's obviously too early to comment on this year's sales, Britvic reports a couple of good years last year its sales of on-the-go drinks were up 14%. And forecourts are doing well too. Indeed IRI total forecourts value data to August 2 (MAT versus last year) has sales of on-the-go drinks up 11.6%.

Drinking up

While sales of tea and instant coffee dropped by 2.2% and 3.5% respectively last year, soft drinks sales through grocery and convenience outlets actually grew by 0.4%. However, if you drill down further, you find that the convenience sector experienced stronger value growth in 2014 (+2.8%) than the grocery multiples (-0.4). That 0.4% overall growth might not sound like much, but when you consider soft drinks is a multi-billion pound category, that 0.4% adds up to quite a sum. In all, according to Britvic Soft Drinks Review, UK consumers spent £11.8bn, on soft drinks last year, £7.6bn of which was through the grocery and convenience sectors.

Power aids

Life less sweet

Sugar is the latest food to be demonised by the health brigade. It's addictive and damages your health, the headlines cry. Typically these stories are accompanied by a picture of a can of Coke and the amount of sugar it contains. Indeed, in a story last month on the Mail Online it said just half a can of Coke exceeds the new daily sugar guidelines. Apparently experts now recommend just three cubes a day and a 330ml can of 'red' Coke contains seven.

Thirst rate

Last year, for the first time in what seemed like years, we actually had a hot summer, which helped boost soft drinks sales no end.

Go energy, go

Energy is a category with a ballsy edge: you only have to look at some of the macho brand names Relentless, Red Bull, Extreme, Monster and their packaging to see that they appeal, in particular, to young men; therefore a perfect product for forecourts.

Thirst aid

What a summer the warmest, driest and sunniest since 2006. According to figures from the Met Office, from June 1 to August 28, we basked in 588 hours of sunshine making it the seventh sunniest summer since records began in 1929. Such sunshine is, of course, good news for the soft drinks' manufacturers and retailers.

Liquid gold

Britons guzzled their way through an astonishing 6.97bn litres of soft drinks last year. According to Britvic's Soft Drinks Review 2013, all that liquid equated to £7.21bn-worth of sales through grocery and impulse outlets. Impulse outlets accounted for nearly 25% of value sales (£1.78bn), up 1.6% on 2011, with 'glucose stimulant drinks' or energy drinks accounting for nearly 26% of value sales versus cola's 24%. But in volume terms, cola sales amounted to 303m litres versus energy drinks' 175m litres.

Energise sales

The UK's thirst for sports and energy drinks is seemingly unquenchable. According to Mintel, the market saw a rise in volume sales of more than 60% between 2007-12, reaching 578 million litres. And value wise, it was estimated at £1.2bn in 2012, which equates to a 64% increase between 2007-12. This is around 8% year-on-year, which Mintel puts down to consumers switching away from the more expensive on-trade channel to the less expensive at-home environment.

Focus on Soft Drinks: Big brand support

Coca-Cola and Red Bull are usually found at the top of most forecourt stores' soft drinks sales lists. Coca-Cola has been around for years and has stayed one step ahead of its competition through big marketing campaigns such as 'Holidays are coming' and massive sponsorships such as that of the recent London 2012 Olympics. There have been brand extensions such as Diet Coke and Coke Zero and various flavours but it is the original Coca-Cola that remains king.

Focus on Soft Drinks: Big softies

You don't want to take your eye off the soft drinks market. There's always something new to stock; the category's in growth; plus soft drinks represent more than 10% of sales in your typical forecourt convenience store (IGD).

Powering ahead

In forecourts, the sports and energy drink category is outperforming total soft drinks growing at 3.4% versus 2% meaning the category is worth £80.9m in forecourts alone. And as that data is from Synovate for just oil company-managed forecourts, it's probably far greater than that.

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Weekly Fuel Prices 19 June 2017
RegionDieselLPGSuper ULUL
East116.8467.90123.89115.71
East Midlands116.1958.90125.25115.27
London116.5858.57125.23115.54
North East115.3759.90124.99114.79
North West116.39124.26115.33
Northern Ireland115.4264.90122.90115.05
Scotland116.4071.90125.06115.09
South East117.1163.90126.62116.05
South West116.69125.72115.56
Wales115.94123.73114.93
West Midlands116.5457.40124.97115.63
Yorkshire & Humber116.1154.90123.66115.16

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