New Twix Fino is a lighter version of the best-selling countline bar. Based on the original Twix recipe, it combines chocolate and caramel but instead of biscuit, it has a light-textured wafer. Launching this month, it will initially be available through small independent retailers and other impulse outlets.

As Official Treat Provider to the London 2012 Olympics and Paralympics, Cadbury has kicked off a two-year campaign designed to split the nation.

Peperami's first crowd-sourced ad has made its appearance on TV to support new Peperami Nibblers. Brand owner Unilever received 1,185 entries for the crowd-sourcing initiative. Two were chosen and developed to create the new ad.

The latest special-edition pasty from Ginsters is chicken balti, which replaces the ham, leek & cheese variant. The new pasty is made with British chicken marinated in a spicy balti sauce together with potato, onion and peppers in light puff pastry.Recommended retail price is £1.99.

Bakehouse has extended its savoury pastries range with the launch of a ready-filled cheese croissant with gouda. It is made with authentic long-rested, all-butter croissant dough to give a light open texture and rich full flavour. It is filled with 12-month matured gouda.

McVitie's Cake Company is launching two seasonal limited-edition variants: McVitie's Jaffa Cakes lemon & slime cake bars and Jaffa Cakes spooky mini rolls.

On September 6, Nestlé Confectionery is launching price-marked packs of Rowntree's Fruit Pastilles, Rowntree's Randoms, Smarties hexatube, Milkybar medium and Milkybar Buttons. All are marked at 35p. In addition, each outer of the sweets will include five extra packs free. Rowntree's Randoms is now available in a 195g sharing bag, which retails at £1.45. The launch is being supported by a £3m media spend including a link up with X Factor sensation Jedward for the 'Foamy Gnome on the Roam' hot air balloon tour.

Elizabeth Shaw has unveiled its Christmas range which includes seven-piece impulse packs which retail at 99p. Another new line is Elizabeth Shaw mint selection dark and milk mint chocolates infused with mint oils. Rrp is £3.99. The range will be supported by magazine advertising, competitions and promotions as well as sampling at high-profile events.

Cadbury is launching three new products for Halloween. Creepy new Dead Heads are mini milk chocolate heads filled with blood red caramel. They come in an 80g bag, rrp £1.09. There are two bag designs; each contain nine individually-wrapped heads.

Toast Me! is being described as the "world's first toastable meat snack". A big hit in Germany, it is coming to the UK in two varieties: chicken and bacon & egg breakfast.

Saxon is now the exclusive UK distributor for the premium German Sonax car care brand. It is offering eight Sonax products including a cockpit cleaner and polishing wax.

Premier Foods is launching Batchelors Cup a Pasta in four varieties: chicken, tomato, creamy cheese and roast vegetable. Recommended retail price is 50p.

Varta is launching its most powerful 9v lithium battery designed especially for use in household smoke detectors. Recommended retail price is £11.99.

Pepsico has enhanced its juice brands Tropicana and Copella with new flavour additions, to help drive growth and profits for retailers. The Tropicana range has been expanded with a new citrus blend orange & lemon, available in a 1ltr format, rrp £1.99. Following the success of the recently launched orange & lime variant (it delivered 60% incremental sales to the category, and became Tropicana's fifth best seller, according to Nielsen data), Pepsico is expecting similar success with orange & lemon. Meanwhile another top-seller, ruby breakfast, is being launched in a 1.5ltr format.

Nestlé is launching its first fairtrade seasonal impulse line. The Kit Kat Claus bar features embossed fairtrade chocolate and a seasonal Santa design. Recommended retail price (rrp) is 45p. The bar will benefit from marketing support, focusing on the fairtrade aspect. Meanwhile, for 2010 the Quality Street My Caramel Swirl, My Green Triangle and My Purple One sweets will come in a new dual-opening outer, which offers a better display solution for retailers. New gift offerings include Rowntree's Pick & Mix and Rowntree's Fruit Pastilles in heritage gift cartons as well as the Aero Bubbles peppermint gift box. There is also a new Milkybar Polar Bear a Christmas version of the Milkybar Bluebell cow which is available at Easter. Rrp is £2.

Haribo's Starmix is celebrating its 15th birthday with the addition of a 'very cherry alien' sweet in bags. The new sweet was decided upon via a public vote. Consumers could choose from very cherry alien, totally tropical alien or citrus blast rocket.

Border Homebake has launched a range of individually-packed slices for convenience retailers, with recommended retail prices from 99p to £1.79.

Ex-Hearsay member and 'I'm a Celebrity...' contestant Myleene Klass has been named as the new face of Birds Eye. Her official role is 'active lifestyle expert' for the Birds Eye 100% Challenge.

Fox's Biscuits is extending its Mini Moos range with the launch of a choc chip variety.

Coca-Cola is giving consumers the chance to win tickets to live music events every hour of this month. The 'Win gig tickets every hour at Cokezone.co.uk' activity is appearing on 2ltr, 330ml, 500ml and 330ml multipacks (sixes and eights) of Coca-Cola, Diet Coke and Coke Zero. When they enter, consumers will be asked to select their chosen gig.

Chupa Chups' character Chuck is getting his first ever Facebook campaign in the UK. He is described as a "laid back teenager who, like Chupa Chups confectionery, helps to make life less serious". Product manager for Chupa Chups, David Leal, explained: "This is a first for Perfetti Van Melle as we have never used social media for a Chupa Chups campaign in the UK and are looking forward to seeing the positive impact of this launch on sale here." The Chuck character also appears on his own website: www.chupachuck.com. Although lollies are Chupa Chups' flagship lines, the brand now also offers Big Babol bubblegum and Cotton Candy bubblegum, both in strawberry and tutti frutti flavours.

Following the huge success of Randoms in impulse bags, the sweets will shortly be available in a 195g share bag. The new bag, which has a recommended retail price of £1.45, will include 10 new shapes including foamy jigsaw pieces, padlocks and diggers. It will be available from August 23.

United Biscuits has launched the McVitie's VIP Club which rewards consumers by giving away tea-break treats. Digestives, jaffa cakes and Hobnobs are all involved.

Diageo is adding a blueberry variant to its Smirnoff flavoured vodka range. The roll-out follows a trial in Bristol. The launch is backed by a £6m outdoor and sampling campaign.

Nestlé is launching its biggest Polo campaign for 10 years. The 'Are you a sucker or a cruncher?' activity, which will include outdoor advertising, begins on August 16.

Londis is continuing to develop its own brand range with the launch of two new breakfast cereals: corn flakes and wheat biscuits. Both offer retailers profit margins of up to 40%.

Red Bull is promising a sales boost for retailers this summer with the staging of the UK leg of its Red Bull X-Fighters World Tour 2010 at Battersea Power Station. Backed by a £4m marketing investment, the event will feature 12 of the world's top FMX riders, in front of a potential 28,000 crowd. It will also be broadcast live on TV channel Dave. As a warm-up to the main competitive event, the Red Bull X-Fighters will tour the UK Brighton, Nottingham, Newcastle and Leeds giving spectators up and down the country the chance to check out the breathtaking tricks, as well as generating consumer awareness. Red Bull trade communications manager, Tom Smith, said: "We're really excited to bring X-Fighters back to the UK. The event is not only amazing for consumers, but also provides an opportunity for retailers to make some big summer profits."

Coca-Cola Enterprises (CCE) is driving sales of its flavoured sparkling drinks range with its latest on-pack promotion. It gives shoppers the chance to receive 50p-worth of mobile credit on any major network with every purchase of a Fanta, Sprite or Dr Pepper promotional pack. Consumers text the unique on-pack code or enter online and 50p-worth of credit will be added to their pay-as-you-go or contract account. Running until September 30 on 330ml and 500ml packs, the campaign will be supported by a six-figure sum and include TV advertising. Selena Taylor, CCE's trade communications manager, said summer was a peak time for mobile usage and consumption of flavoured sparkling drinks: "Sales of Fanta, Sprite and Dr Pepper are set to increase significantly."

Cathedral City, the UK's number one cheese brand according to Kantar data has a new-look snacking range.

United Biscuits is launching a new range of £1 price-marked sharing packs across some of its most recognisable savoury snacks brands to help retailers grow sales this summer. Available this month, the new selection includes McCoy's (flame grilled steak); Hula Hoops (BBQ beef); Mini Cheddars (original); and Phileas Fogg crisps (sea salt & Indonesian black peppercorn).

P&G is making a bold leap into the stain removal sector with an Ariel-branded multi-product line-up which covers whites and colours, in powder, gel and spray format. The company believes there is huge potential for the category as only half of UK households buy extra stain products, and those that do use it in only one quarter of washes. The new range will benefit from the brand's biggest-ever marketing campaign, which will include extensive TV coverage as well as in-store activity.

Cadbury UK is this month launching limited-edition Maynards Fruit Duos.

Camel is getting a limited edition 'Discover More' design for this month.

AG Barr's Rockstar energy drinks range is being boosted with the launch of the Rockstar Recovery 500ml can. The company says it is the UK's first non-carbonated energy drink. It comes in cases of 12 and a £1.19 price-marked can is available.

Wrigley has launched its 'Big Up Your Summer' promotion across all Starburst fruit chew sticks and share bags.

Kellogg's is running a voucher code promotion on cereal packs which can be redeemed for free cereal. Running until September, it includes Corn Flakes, Bran Flakes and Frosties.

Varta is launching an LCD charger aimed at people on the go. Due out in September, it includes a car adapter to keep gadgets powered up on long journeys, rrp £29.99.

Premier Foods has introduced a selection of new single-serve Italian sauces from Loyd Grossman including tomato & chilli; tomato & roasted garlic; and Puttanesca. Rrp is £1.29.

Cadbury is running a £1.2m outdoor and online campaign to promote the new Wispa Duo. It asks consumers which side of the bar tastes better the left or the right?

UK consumers are set to provide a boost to the economy because of the 2010 FIFA World Cup, according to exclusive research by Mintel. The latest data reveals that nearly two thirds (63%) of Brits are expected to increase their leisure spending as a consequence of the World Cup rising to almost four in five hardcore football fans. In addition, nearly three quarters (71%) of the UK adult population are planning to watch the World Cup at some level, while just 28% claim to have no interest in the tournament.

ExxonMobil's new engine oil Mobil 1 New Life OW-40 has been launched in style by F1 star Lewis Hamilton at the McLaren Technology Centre. Accompanying him was TV chef and motoring enthusiast James Martin who will putting the New Life oil to the test in July as part of a Mobil 1 tour to find Britain's best road. Dave Richardson from the Mobil 1 marketing team said the New Life oil was a revolution in engine oil efficiency. "Many of the technological enhancements made to Mobil 1 oil over the years have seen their origins in the brand's motorsports programme and we have employed the latest technology and conducted rigorous testing to develop New Life OW-40."0800 0857 420

Birds Eye is launching a major marketing campaign aimed at educating consumers on the benefits of frozen food.

Nestlé has launched its 2010 'Get Set, Go Free' promotion, which offers consumers the opportunity to try out a range of activities for free over the summer holidays. Backed by a £3m media campaign, the points collection promotion is Nestlé UK's biggest ever and will run across six categories confectionery singles and multipacks, chocolate biscuit bars, cereals, Nesquik powders and Pure Life water. Advertising will break in mid-July, with coverage on TV, radio, in the press, outdoor and online, with 95% of parents expected to see the campaign up to 19 times.

Food Connections has launched new energy boost bar Wired. Containing caffeine and taurine, the 80g bar is said to have the equivalent kick to leading energy drinks but with the added bonus of oats, so enabling a longer-lasting energy fix.

Red Bull is aiming to help consumers get the most from their day and retailers the most from the energy category with its new through-the-line 'Sets You Up' activity. Backed by a £6.3m investment, the new campaign which, following last month's launch has further bursts of activity in August and November is the result of company research which identified further opportunities for consumers to drink Red Bull. Specifically the study identified the need for transformational energy, such as early morning wanting to be on the ball on arrival at work; or leaving work and having the energy to put in a good workout. Red Bull has developed the creative platform 'Want to Squeeze Today Dry?" to complement 'Red Bull Gives You Wings'.

Magic Tree has launched AirWash said to be the first range of air fresheners incorporating a new, two-in-one patented technology.

McVities this month launches McVitie's Medley, a new range of biscuit and cereal bars.

Fox's Biscuits is bringing Vinnie the Panda back to TV screens. The move is part of a multi-million pound marketing investment that the company is making in its biscuit products during 2010.

Cadbury Crunchie has unveiled a new campaign to introduce Crunchie Rocks honeycomb pieces and golden cornflakes tumbled in Cadbury milk chocolate, in 145g share packs.

United Biscuits (UBUK) brand Go Ahead! is becoming an official partner of Cancer Research UK's Race For Life 2010 as part of the brand's 'Together We Feel Good' campaign.

Baking specialist Paterson Arran is targeting the children's and adult snack market with a new snack range, Cookie Buttons, ideal for lunchboxes and eating on the go.

Kinder Surprise has teamed up with summer blockbuster, Shrek Forever After, to offer retailers and consumers a big surprise this summer one in five eggs will contain a film character.

Walkers is echoing the World Cup mood with its own competition The Walkers Flavour Cup. Described as the world's first ever 'crisp tournament', it will see 15 new international flavours battle it out to be crowned the world's best crisp and Walkers Flavour Cup Champion.

The Mars bar is sporting England colours to support the England football team at next month's World Cup. For the first time in the brand's 78-year history, the bars feature a red and white strip inspired by the St George's Cross and the England kit, including the Three Lions crest. Mars Chocolate UK's managing director, Fiona Dawson, comments: "We want to show our support in every way we can and changing our 'kit' is just one way of doing it."

Nestlé has given Kit Kat Senses a stylish new look. Packs retain the Kit Kat red background but the Senses logo has been enlarged and is surrounded by a more feminine swirly design.

A new advertising campaign for Cadbury Dairy Milk (CDM) is under way. Called the Chocolate Charmer, it takes viewers into the "magical world of CDM production" where they see the Chocolate Charmer creating the milk chocolate. The ads emphasise the "glass and a half of fresh milk" message. Cadbury trade communications manager, Kate Harding, says: "With this new campaign we aim to drive sales by reminding consumers of the magic of CDM and supporting it with impactful point-of-sale material to visually prompt shoppers to make the link between the ad on TV and the bars in store."

Magic Tree has launched a new collection called Sentiment, which incorporates natural elements designed to help boost the mood and revitalise the mind. The range includes energy, described as a punchy fragrance with an uplifting effect; relax to encourage a sense of calm; peace, to aid relaxation; and passion, to heighten the senses. Rrp is £1.99 each. Roma Pereira, business development manager at Saxon, the exclusive UK distributor of Magic Tree, says: "The new range has been launched with a younger audience in mind. It has been developed to widen Magic Tree's appeal for use in the home, as well as the car."

Spar (UK) is getting set to make this summer its most sporting ever, with a budgeted spend of more than £2m on promotional support to help Spar retailers back the world's biggest sporting events. Throughout June and July Spar retailers will support the World Cup, European Athletics Championships and Wimbledon with in-store promotional activity on food and drink to target fans watching the events at home. In addition to product-related promotions, Spar will also be producing its largest ever in-store POS kit to ensure in-store theatre is prominent this summer.

In a first for the UK, Red Bull is bringing race-track excitement to its packaging with a new design featuring Red Bull Racing and F1 title challenger Sebastian Vettel. The special-edition multipacks available until July hit the shelves this month in a strategy expected to deliver £1.6m in incremental sales to the sports and energy category. The new design features across four-packs, eight-packs and cash and carry price-marked 24-packs for both Red Bull Energy and Red Bull Sugarfree. As the owner of two F1 teams, Red Bull is the most-seen brand in the sport with a 14.1% share of TV time. Tom Smith, Red Bull trade communications manager, said: "We advise retailers to stock up." 0207 434 0100

Procter & Gamble (P&G) is launching its biggest ever multi-brand campaign. The company says its Collect for Football Fun promotion will run across a range of brands including Ariel, Duracell, Fairy, Head & Shoulders and Pringles. Shoppers collect points and put them towards winning exclusive football freebies for all the family.

Hovis is launching a new Hearty Oats loaf. Baked with 50% wholegrain oats and 50% wheatflour, it is aimed at the healthier breakfast market and has a rrp of £1.34.

New pork snack Wicked Pig is being introduced this summer. It is aimed at 17-35 year-olds and comes in four flavours, including firecracker chilli, and has a rrp of 59p-89p.

Ginsters has launched its '100 Days of Summer' on-pack promotion on pasties and slices, which offers prizes such as surfing lessons and two-for-one entry at theme parks.

A new 12-week TV advertising campaign will support Anchor butter from the middle of this month. The commercials will highlight the heritage of Britain's oldest butter brand.

There is a £1.4bn growth opportunity in the soft drinks market according to Open More Business, Coca-Cola Enterprises' (CCE's) new category report. Great Britain's per capita soft drinks consumption is currently less than neighbouring countries, such as Ireland and Belgium, so CCE has identified this as a potential growth area. The company says that if each soft drinks' shopper bought one extra drink per fortnight, then it would meet that £1.4bn figure.

Energizer aims to simplify battery buying for consumers by using clear performance-related messages to make the category much easier to understand.

Kit Kat Cross Your Fingers is the brand's biggest promotion for the year. Promotional packs of Kit Kat four finger milk, Chunky milk and Chunky caramel give consumers the chance to win £1,000 a day from May 3 to July 11.

JTI has unveiled a new look for its Amber Leaf roll-your-own (RYO) tobacco. Packs now feature an embossed leaf and logo design.

United Biscuits (UB) has added Jumbo peanuts to its KP range. Described as the company's 'biggest ever peanuts', there are three varieties: salted, salt & vinegar, salt & pepper and spicy chilli. Salt & vinegar and spicy chilli are available in 75g handy packs. Price-marked versions are available at 79p. These two flavours as well as salt & pepper are available in 180g bags. The salted peanuts come in 200g bags.

Total UK is relaunching its Quartz lubricants with more emphasis on the 1ltr top-up packs.

Gillette is expanding its shave care range with the launch of four new products: a pre-shave scrub; two after shave balms and a moisturiser.

Elizabeth Shaw mint crisp chocolates are now available in a 43g impulse pack, which has a recommended retail price of 99p.

Hotblocks are a carbon neutral fuel for chimineas and fire pits. Made from clean recycled wood, they are said to burn hotter for longer than seasonal logs and are easier to light.

Sellotape is being relaunched with a new range, new packaging and a £2m marketing spend. Its 'original golden'tape will remain at the heart of the range.

The Go Fast! energy shot is being listed by Esso at 350 of its sites across the UK. The shot is also going on sale in 520 One Stop c-stores across England and Wales.

The new Loctite Mini Trio has been designed as a simple solution to the problem of glue drying up in the tube. The Trio comprises three 1g tubes of glue. Rrp is £3.49.

Leading baker Warburtons has launched a portfolio of premium snacks as it targets a new market sector. Scheduled for launch on March 15, the range will consist of two snacking products ChippidyDooDaa pitta chips and Snackadoodle wholegrain snacks. The baked Pitta Chips are for snacking and dipping, and come in four flavours and two pack sizes.

Nearly a year after Cadbury Dairy Milk (CDM)became Fairtrade certified in the UK and Ireland, the company has announced that Cadbury Dairy Millk Buttons will now carry the Fairtrade logo. CDM is also celebrating Fairtrade Fortnight (ending March 7) with the release of its first album 'Big Swap Songs' which includes an exclusive track by chart-topping artist Paolo Nutini, as well as five other UK chart hits, all covered by Ghanaian group, The Big Ghana band. The release has been created as a free 'thank you' to anyone who swaps to Fairtrade products as a result of Fairtrade fortnight.

McVitie's is returning to TV screens nationwide to drive consumer awareness of the further 50% reduction in saturated fat that came into effect across the McVitie's Digestives, HobNobs and Rich Tea standard biscuits in December. The six-week £1.3m campaign runs across a mixture of terrestrial and Sky channels. Sarah Heynen, marketing director, sweet biscuits at UBUK, says: "McVitie's is the nation's favourite biscuit brand, worth more than £231m, and is expected to become even more popular now the saturated fat has been reduced by a further 50% across the McVitie's portfolio without compromising on taste. A big flash on-pack communicates the reduction."

Powerade has launched its 2010 FIFA World Cup campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer's tournament. It will be the only drink hydrating all 736 players from 32 countries before, during and after all 64 games. The new commercial sees a shirt-less Wayne Rooney fuelled by water, in a one-on-one skills and endurance duel.

Phileas Fogg is the subject of a first-quarter £2m marketing campaign which includes new pack designs and a new TV advertisement which expands on the 2009 theme of highlighting the authenticity of the Phileas Fogg ingredients and how they are sourced. The new pack design will use more colour to help consumers distinguish between different flavours in the range. Helen Warren-Piper, marketing director of bagged snacks at UBUK, says: "Since its relaunch last year, Phileas Fogg has had a significant impact on growing the premium bagged snacks segment, which is up 7% year-on-year."

Britvic and PepsiCo UK are aiming to shake up the on-the-go drinks market with the biggest pack innovation in 15 years. In April, Britvic will launch a new range of 600ml PET bottles across its carbonates range a first for the UK supported by a £5m marketing campaign. The new bottle format will offer consumers better value for money while providing retailers with a great profit opportunity. It will be available across the no and low-sugar variants of Britvic's carbonates range including Pepsi Max, Diet Pepsi, 7Up Free, and Tango, replacing the current 500ml no suger and low sugar range.

Chupa Chups is extending its range into bubblegum following the company's claims of record growth of 30% year-on-year in 2009 in a flat sugar confectionery market. The new range includes Bubbly Cotton Candy, available in tutti frutti flavour; Big Babol Bubblegum (six-piece pack, available in strawberry and tutti frutti flavours) and due for launch in June, Bubblegum lollipops available in cola and cherry flavours. Aimee Reason, Chupa Chups brand manager, comments: "The bubblegum market has been stagnant for years. We have taken the opportunity to reinvigorate the category by launching a range of bubblegum products at a time when consumers are engaged in the Chupa Chups brand." 01753 442100

From April 22 to June 2, Spar will be rolling out its first national Wine Festival across its 2,100 licensed UK stores, offering 25% off more than 35 different wines. For lovers of the New World, and in anticipation of the World Cup which kicks off this summer, Spar is offering 25% off a selection of its South African wines, including the Spar Reserve Chenin Blanc (£3.99); and the Alexander Fontein Shiraz from the Ormonde Estate (£5.99). Over the past six months Spar has undertaken a complete overhaul of its wine range, with new designs and suppliers. Its UK wine controller Laura Jewell, says: "The wine festival is designed to make it easy for people to try somethiing new this summer without breaking the bank."

Retailers can take advantage of the anticipated football frenzy this summer by stocking up on the new Football Decor lighters from Bic. The colourful lighters feature images of goals, tackles and celebrations which are sure to appeal to football fans nationwide.

Premier Foods aims to entice new customers and drive growth with the relaunch of Batchelors Condensed Soup with a new design to align it with the rest of the Batchelors portfolio.

Fox's Biscuits is to relaunch two of its best-selling products Caramel Shortcake and Shortcake Rounds as part of the new look, luxurious Chocolatey range.

Glendale Foods has launched a range of microwaveable 'Takeaway Favourites' under its Yankee brand, to meet the growing popularity of fast food and microwave oven ownership.

In conjunction with Fresh Trade UK, United Beers has launched United Pear Cider made with 30% pear juice, available in a 500ml bottle in readiness for the World Cup football season.

Breakfast is a major focus of the day for British consumers, who spent £1.7bn on breakfast cereal in the past year, according to research company Mintel. And with 87% of adults in the UK eating cold breakfast cereal on at least a daily basis, it estimates the market will grow to £2.2bn by 2014.

The leading dish-care brand Fairy is 50 years old this year, and to celebrate Procter & Gamble is introducing a limited edition of the iconic white bottle. A heavyweight marketing campaign spanning print, online, in-store and TV kicks off this month, and is expected to trigger a clamour for the anniversary bottles, which are priced at £1.20.

JTI is strengthening its number one value range offering with the launch of Sterling Menthol king size 20s. Available nationally in all retail channels from this month, the new variant responds to the rising demand of menthol cigarettes and adult smokers seeking value for money.

Panadol Advance tablets will be back on national TV this month with screenings on both terrestrial and satellite stations through to March 7, representing a £500,000 investment for the first quarter. The 'Visible Man' ad, which uses a real man and woman, combined with computer graphics, has been updated to highlight Panadol's recent award as Pain Relief Product of the Year 2010 win. It also demonstrates how the Optizorb disintegration system used in Panadol Advance disperses in the stomach up to five times faster than ordinary paracetamol, allowing the paracetamol to reach the bloodstream more quickly.

Scott's Porage, Scotland's number one porridge, is launching a series of limited-edition packs to celebrate a partnership between Scotts Porage Oats and the Scottish Rugby Union.

The introduction of Galaxy Bubbles this month will be supported by a £2.5m launch spend.

Cadbury is launching a 45p rrp on-pack price promotion from this month for a limited period. The promotion will run across single bars of Crunchie, Double Decker, Twirl and Boost.

Premier Foods, the UK's largest food company, has signed a new deal for its Asian brand Sharwoods to fund Chinese Food in Minutes, a 13-episode cookery series to be broadcast on Wednesdays at 7.30pm on Channel Five.

Leading hard-boiled sweet brand Werther's Original, is launching a new bagged chocolate offering this year called Original Chocolate.

Pringles is celebrating St Patrick's Day this year with the launch of a limited edition can and new in-store activity. It will temporarily replace the green design for sour cream & onion.

The number one selling female blades and razor brand, Gillette Venus, is transforming the category for 2010, with new products and improvements to existing products.

Consumers can now support the Royal National Lifeboat Institution's volunteer crew, with earl grey, English breakfast and green tea joining the original Lifeboat Tea.

Guinness is kicking the 2010 international rugby season into life with a new advertising campaign featuring rugby union stars Lewis Moody, Lee Byrne and Paul Sackey.

The first Kit Kats to carry the Fairtrade mark in the UK and Ireland will appear from this month. According to Nestlé, the move follows the October launch of Nestlé's global Cocoa Plan which represents a £65m investment over the next 10 years in programmes to address the key economic, social and environmental issues facing cocoa farming communities.

Wrigley's 5 chewing gum is back on TV from mid January. The ads for the electro and cobalt variants are designed to bring to life the brand's proposition of 'Stimulate Your Senses'.

Astra Automotive has launched a new Motoring Winter Kit which it says contains the highest quality screen wash concentrate, de-icer and robust ice scraper.

Jet has reconfigured and revamped its engine oils as the JetMax range which it says is designed to "easily clarify performance and applications to help drivers choose the right product". As well as giving the range a fresh look, Jet has introduced a new product JetMax Pro 5W30, and is replacing the existing 4ltr bottle with 5ltr at no extra cost to the consumer.

Walkers has brought four of its leading single serve snack brands together under a new '99 Calories or Less' banner. The range comprises Quavers, Wotsits, Squares and French Fries. There are also new pack designs to coincide with a 'New Year New Me' consumer message.

Ferrero is launching Kinder Mini Eggs for spring 2010. The individually-wrapped eggs are described as a shell of Kinder chocolate with a milky hazelnut centre. With a rrp of £1.19 per bag, Ferrero says they are perfect as a portion-controlled treat or for use in Easter Egg hunts.

Cadbury has launched a Cadbury Creme Egg display competition for independent retailers. There are three national prizes to be won with the first place winner receiving a prize worth £7,000 plus 28 regional rewards worth £500 each.

WKD has produced a set of Valentine's Day posters designed to guide men through the pitfalls surrounding the most romantic day of the year.

Lucozade Sport has announced it will be joint sponsor, with Hyundai, of ITV's World Cup 2010 coverage. Lucozade Sport will be the official sport drink of Team England, and Hyundai, the official car partner of the FIFA World Cup 2010. As such they will be ITV's exclusive joint broadcast, online, interactive and mobile sponsors.

Gatorade is launching an on-pack-promotion called 'Gatorade Gives Back' which aims to recognise and reward the effort individuals at all levels put into their sport and active life.

Boost Drinks has launched a new 99p stimulation shot which it says is the lowest-priced shot on the market. The Boost shot is a blend of caffeine and natural extracts of ginseng and guarana.

Marlboro has launched a metallic 'soft pack' variant of Marlboro Red. Available from next month, the packs available in 20s pack with the rrp of regular Marlboro products.

New Pot Noodle in a Mug soup, rrp 49p, is aimed at women who want a mid-morning snack. It will benefit from the £8m marketing support package for Pot Noodle in 2010.

This Christmas may be the second that shoppers have faced during this recession but research from Mintel suggests retail sales are still growing in both volume and value terms.

Snack bar brand Nature Valley is sponsoring the Ramblers Festival of Winter Walks 2009/2010.

Kettle Chips has teamed up with LoveFilm, the online DVD rental service and entertainment website, for its latest promotion.

The major confectionery companies have all released their new products for Easter 2010.

Natural sports drink brand Soccerade is to benefit from a multi-million pound national marketing programme to drive home its natural and caffeine-free credentials to independent retailers. The brand, launched in the UK earlier this year and backed by footballer Christiano Ronaldo is aimed at all sports enthusiasts.

Macleans has been named official fully integrated sponsor for the fifth series of ITV1's Dancing On Ice, which is due on screens in early 2010.

Ginsters has launched a range of limited-edition Christmas-themed sandwiches aimed at festive snacking.

Coca-Cola Enterprises (CCE) says it is getting ready for its biggest Christmas ever with seasonal campaigns for Coke and Schweppes.

New Covent Garden has added three flavours to its 'Fresh for Winter' range. The 600g soups are tomato & fennel, coronation chicken and Bengal lancers (rrp £1.99 in outers of six).

BP has introduced a winter spice muffin for the festive season at its Wild Bean Cafés. Containing sultanas, cherries, mixed peel and currants, the muffin has a rrp of £1.39.

JTI has released a Hamlet Essentials Pack for Christmas containing five packs of Hamlet fine cigars, five of Hamlet Miniatures and of Hamlet Smooth Miniatures.

Evian is launching its annual New Year detox campaign for the ninth year. Evian Renew will be supported by a £3m spend including TV advertising with roller-skating babies.

Sweet-toothed Brits spends more money on chocolate than any other country in Europe, according to research from Mintel's Global Market Navigator (GMN), which revealed that the UK consumed £3.5bn-worth of chocolate last year. Only Germany, which has 20 million more people than the UK, came close to our spend with £3.4bn in 2008.

Red Bull has become the latest manufacturer to launch an energy shot.

Lindt has launched its new Magical Milk Bar for Christmas 2009. Aimed at shoppers looking for stocking fillers or just an indulgent treat, Lindt says the bar is filled with "a luxurious and creamy milk filling". With a rrp of 69 for a 40g bar, the product comes in outers of 24.

Powerade is running an on-pack promotion giving away iPod Shuffles. Coca-Cola Enterprises says the move is designed to get customers exercising as part of their partnership with the Great Events Series and Take to the Streets.

Nestlé Confectionery is adding a retro Smarties egg to its range for next Easter, complete with a mug. Graham Walker, Nestlé UK trade communications manager, says: "In tough times consumers are reassured by products that they remember from when they were young."

Mars is sponsoring the England football team. The five-year deal initially sees the Mars brand become the Official Supplier to England until July 2010, when it will become a Supporter of the England team.

Target Energy Shots has launched a new pink product aimed at the younger female market.

Reckitt Benckiser has introduced a new design for Strepsils, which it says is its first product aimed at the impulse market.

GSK is throwing some hefty investment behind its new Beechams Ultra All In One range, including a TV ad with sumo wrestlers representing cold and flu symptoms.

Hancocks has launched three varieties of sweet tubes to retail at £1. The company says the exclusive tubes of dolly mix, mini allsorts and jelly beans give retailers a 31% margin.

Voltz has signed a deal with franchisor Card Connection, which means the energy drink brand will now be delivered to 15,000 retail outlets nationwide, including Spar and Shell.

Southern Comfort is backed by new TV advertising celebrating its New Orleans' roots. Limited-edition gift packs will also be available exclusively for independent retailers.

Sales of sports and energy drinks in the UK are racing towards the £1bn mark according to Mintel's new Sports and Energy Drinks UK 2009 report. This reveals that sales increased by 51% between 2004 and 2008. And last year sales grew by 10%, to reach £941m.

Cadbury has added Cadbury Dairy Milk (CDM) Caramel Nibbles to its bitesize range.

United Biscuits is promising retailers a 'must stock' range of festive snacks.

Walkers has relaunched its Max range with new packaging for better shelf standout, the removal of MSG, artificial colours and preservatives, as well as a new flavour.

Ginsters is relaunching its 180g individual boxed pies with new packaging and two new additions.

GlaxoSmithKline (GSK) is launching Lucozade Alert Plus energy shots backed by a £6m spend.

JTI is bringing Winston, its number one global flagship brand, to the UK. According to Euromonitor data, Winston is the world's number two best-selling cigarette so JTI reckons it has great potential in the UK. It is available now in the Greater London area.

Budgens has introduced a number of value-for-money £1 price points across its own-label bakery range. Deals include crusty white roll four-pack down from £1.29 to £1; demi baguettes three-pack down from £1.19 to £1; and Belgian buns twin pack down from £1.19 to £1.

Coca-Cola Enterprises is running an on-pack Party Potions promotion across Fanta, Sprite and Dr Pepper 2ltr bottles and 150ml single cans for Halloween.

BAT UK has launched Pall Mall 19s. With a rrp of £4.17, the packs aim to offer smokers a quality brand at a lower price. The company says there is also a new pack design.

Jacob's Creek says it has responded to customer demand for smaller-sized bottles with the launch of 50cl versions of its Three Vines range. The bottles have a rrp of £4.99.

Autoglym has added the new Rapid Detailer spray to its car care range. It is designed to remove light dirt, restore showroom shine and add a layer of protection. Rrp is £7.99.

Cadbury this month launches its new premium chocolates aimed at the female gifting market.

Lucozade Sport is, once again, the Official Sports Drink of the Barclays Premier League.

The Easy-fill can is the invention of brothers Richard and Jim George, of Worcestershire-based company Easy-Fill Ltd.

Voltz Energy Shot drink is running a competition where consumers can win tickets to Europe's biggest extreme sports and music festival White Air 09. The event takes place in Brighton this month and entrants must submit a photo of themselves with a Voltz 5 hour energy shot drink in an "extreme situation".

Red Bull has revealed plans to roll out its new 473ml can to the wholesale channel.

UB has launched a limited-edition Pub Grub range to meet what it says is a growing trend for strong British flavours.

Firestar Energy Booster has been launched as an alternative to Red Bull and other energy drinks. The product is a small sachet of sherbet crystals that consumers eat - and requires no water or chilling.

Quaker has launched a new porridge aimed at children. Paw Ridge is designed to be a healthy but convenient option. The oat-based breakfast product comes in individual sachets which can be microwaved in 90 seconds.

Imperial Tobacco has introduced the ButtsOut personal ash tray (rrp 99p).

Kepak Convenience Foods has launched Rustlers Hot Subs. The range has two variants: southern fried chicken with creamy mayo and tangy meatballs with tomato & herb sauce. Rrp is £1.99.

JTI has launched three limited-edition designs for its Amber Leaf roll-your-own tobacco 12.5g flip-top pack. The packs will be available until the end of the month.

Scandinavian Tobacco has added an arome variant to its Café Crême Express range of miniature cigars. It joins blue and original. All have a rrp of £3.29.

Birds Eye has launched a range of frozen Italian meals. The cheese ravioli, ham & cheese tortellini and cheese tortellini are cooked in a steam bag in the microwave, rrp £1.69.

Researchers at Mintel are warning that the UK mint market is cooling off. According to the company's latest report on the market, the mint sector has declined by as much as 8% during the past five years - falling from £204m in 2004 to just £187m in 2009.

Coca-Cola Enterprises (CCE) has launched new Relentless Shots. Providing the same amount of energy as 250ml of regular Relentless, CCE says each 50ml Shot contains 80mg of caffeine as well as vitamins B6 and B12.

Nestlé Confectionery is launching a new on-pack promotion called Music Break - the third and final of its three significant Kit Kat promotions this year. It aims to further boost sales for Kit Kat with 35 million free music downloads up for grabs. A big media campaign will include new TV advertising from September. The promotion coincides with the launch of Kit Kat Chunky Caramel, and together they will be supported by £10m of media investment - part of the £24m being spent on Kit Kat this year. The latest developments follow a very successful year for the Kit Kat brand, which has seen sales jump 17% (Nielsen CV total market 52 w/e May 16, 2009), out-performing the total confectionery market. Kit Kat Chunky Milk is also performing "exceptionally well".

Beverage Brands has launched a responsible drinking campaign aimed at 18- to 24-year-olds.

Cadbury is extending its popular Trebor Extra Strong brand with the launch of a gum in spearmint and peppermint flavours.

Doritos is launching a new 'mystery' flavour competition where consumers can win £20,000.

Procter & Gamble (P&G) has launched Pringles Xtreme, which targets a younger audience with stronger flavours. They come in four bold flavours: exploding cheese & chilli; smokin' ribs; flamin' chilli sauce; and fiery wasabi.

JTI has revamped its Mayfair and Berkeley ranges of cigarettes. According to the company, the new-look Mayfair pack has been updated to give the brand a more contemporary feel and changes include a faded stripe design in the background, a fine silver stripe down the left-hand margin, a smaller, embossed crest in the top right corner of the pack, and a modified logo.

Imperial Tobacco has reduced the recommended retail prices of Windsor Blue. New price-marked packs have kingsize at £2.20 for 10, £4.35 for 20 and superkings at £2.23 and £4.40.

Freestyle motocross rider Robbie Maddison performed a backflip over an open Tower Bridge in London earlier this summer. Maddison is taking part in the Red Bull X-Fighters World Tour.

Promotional packs of Pepsi, Pepsi Max and Diet Pepsi give consumers the chance to win Nokia 5800 Comes With Music phones. The activity is supported by TV advertising.

Scandinavian Tobacco Group UK (formally Henri Wintermans) has launched a new premium roll-your-own tobacco. Called Crossroad, it comes in 25g pouches with a rrp of £5.98.

JTI introduces a new premium Benson & Hedges Rolling Tobacco to the market this month.

Lucozade is sponsoring the 10th season of Big Brother. The sponsorship, which covers the main show on Channel 4 as well as the E4 spin-off shows, is supported by a £12m marketing campaign. Brand owner GlaxoSmithKline expects the activity to drive "significant sales" for the drink over the key summer sales period.

The Coca-Cola Company and FIFA have announced details of the FIFA World Cup Trophy Tour which takes place in anticipation of the 2010 World Cup.

Battersea Power Station in London will play host to the Red Bull X-Fighters World Series Finale in August. According to Red Bull, the event will see 12 of the world's best Freecycle Motocross riders perform in front of a 17,000-strong crowd. Not only is it the first time the X-Fighers have performed in the UK, but it's also a first for Battersea Power Station because the inside and outside of the building will be used as part of the set.

Premier Foods has launched a 'Summer of Branston' campaign to promote its range of relishes as well as a new addition - Branston Mayo with a Twist.

Britvic and PepsiCo are launching a summer holiday offer on 7Up where consumers get £10 off a holiday with Thomas Cook.

Unilever is building on the success of its Marmite snacking range with the launch of Marmite crisps and oven-baked cashew nuts.

The Bendicks brand is being relaunched with new flavours, formats and packaging. The company says the move will "extend the brand's relevance to a wider group of younger consumers and expand the number of usage occasions".

UBUK is launching its new Go Ahead! Oat Squares range. There are two variants: apple & blackberry and mixed berry; which include oats, sultanas and fruit-flavoured pieces.

WKD is currently backed by a nationwide radio and regional poster campaign. The posters say: 'WKD sponsors the BBQ season. 'Cos the football season's way too expensive'.

Henri Wintermans Cigars has changed its name to that of its parent company, Scandinavian Tobacco Group United Kingdom Ltd. Contact details remain the same.

Müller is relaunching its Corner Healthy Balance brand with new recipes and pack designs, all backed by TV, press and online advertising. The recipe has been adjusted to make it less sweet.

Heinz Tomato Ketchup is backed by a £2m advertising campaign in a bid to remind consumers that when it comes to ketchup, 'It has to be Heinz'.

Walkers launches a new promotion this summer called Gary's Great Trips.

The Wrigley Company is adding a new product this summer called Starburst Smoothies.

Coca-Cola Great Britain is aiming to capture "the essence of summer" with its new ad entitled Yeah Yeah Yeah La La La. It aims to inspire people to say 'yes' to the opportunities summer brings with an ad featuring an exclusive track written and produced by Calvin Harris.

Snack a Jacks has launched two new flavours: berry and sweet chilli targeting consumers who want healthier snacks.

Whitworths is launching a new range of healthier, indulgent fruit, nut and chocolate mixes on to the market.

Diageo GB has launched an updated format for its Raise Your Spirits initiative aimed at boosting growth across the spirits category.

UK distributor Randstad has launched a range of breakdown and emergency kits for drivers.

Voltz Distribution UK has secured the rights to distribute the Voltz 5 hour energy shot. The drink is described as a healthy alternative to the usual energy shots - it is made up of a combination of B vitamins, amino acid and anti-oxidants.

Kinder Surprise has teamed up with the new film Ice Age 3: Dawn of the Dinosaurs for a promotion this summer.

Girls Aloud helped launch Nestlé Confectionery's Kit Kat Fashion Break on-pack promotion last month. It gives consumers the chance to win £1,000 cash as well as shopping vouchers.

Britvic and PepsiCo have launched a new TV and press campaign for Gatorade. It will encourage shoppers to get active with its 'We Love Sweat' campaign.

Cadbury has introduced a new pack design for its Dairy Milk Buttons. It is also investing in a 'Buttons Fun on the Farm' campaign which offers free family events nationwide.

Vimto launches a new campaign this month built around its mixed fruit taste. The £5m relaunch has the strapline "Seriously Mixed Up Fruit" and targets the teen audience.

Nestlé Confectionery is launching Rowntree's Randoms on May 18. These are jelly sweets in a random range of textures, flavours and shapes. All are free from artificial colours and flavours. The company expects them to be a big hit with 16- to 24-year-olds.

Pepsi Max is giving away £1m in its new 'Max it for a Million' on-pack promotion.

Walkers launches a new spicy flavour of Doritos on to the market this month called flamin' cheeseball.

Wrigley is set on shaking up the chewing gum category as it rolls out its new, premium, 'sense-stimulating' gum, which will be available nationwide from June. The 5 range will be available in three flavours: cobalt - cooling peppermint; electro - tingling spearmint; and pulse - crisp tropical. It is designed to appeal to high-energy social consumers, with its stylish embossed black gloss packaging with flashes of colour. Each pack contains 12 sticks individually wrapped in matching coloured paper, rrp is 97p. The range will also be available in twin multi-packs which have a rrp of £1.79. Already well-established in North America, Wrigley reckons the 5 range will help establish a new premium segment within the chewing gum category, providing retailers with incremental sales and profit opportunities. 01752 752094

Mars is giving away 200,000 balls this summer by bringing back its 'Mars Balls Get Britain Playing' campaign.

Cadbury is launching Cadbury Boost Duo and Cadbury Double Decker Duo.

Coca-Cola Zero is launching its latest ad campaign this summer which is aimed at the 'lads' market.

GlaxoSmithKline launches its Have a Field Day on-pack promotion on all Ribena in-home squash and Tetra Pak formats this month. It allows consumers to collect tokens which can be swapped for fun days out.

Global wine producer, E&J Gallo Winery is to roll out its Redwood Creek brand across the grocery and impulse sectors this month. There are three wines in the range, all with a rrp of £6.99: Cabernet Sauvignon, Merlot and Chardonnay. They are targeted at ABC1 males. David Mallory, impulse channel controller, explains: "This range is very red-centric. There are two reds and one white - research shows men prefer drinking red to white. There is good growth potential among male wine buyers." He says the marketing support will support the male bias with an emphasis on the great outdoors - adventuring, hiking, sailing and fishing.

Britvic is launching an on-pack promotion to support Robinsons' association with Wimbledon. Consumers can win tickets to the championship and play at the All England Tennis Club.

Tropicana has launched a 750ml pack format for its smoothie range. Pepsico says the new size bottle (rrp £1.99) makes the category more accessible and affordable.

JTI is launching five limited edition designs for Silk Cut. Available for four weeks, they revolve around the 'Cut' theme, including Short Cut and Director's Cut.

Walkers is running a major TV advertising campaign for its premium crisps, Red Sky. The campaign focuses on the snack's 100% natural ingredients.

Despite poor weather and a slowing economy, sales of soft drinks did not fare too badly last year. According to the 2009 Britvic Soft Drinks Report, UK sales reached £8.4bn across all channels, a figure that was down just 1% on the previous year.

Red Bull, known for its distinctive 355ml can, is now available in a larger 473ml version. The new size was chosen as it retains the slim-line look. Rrp is £1.99.

Following the success of the Galaxy Cookie Crumble sharing bar, a new single 45g version has been launched. Bars contain real Italian cookie pieces and retail at 49p.

JTI is introducing limited-edition 'World Inside' designs for Camel cigarettes across the independent and wholesale channels.

Cadbury is launching a bitesize range. Clusters (cornflakes and raisins in chocolate) come in small bags, rrp 50p while Clusters, Raisins and Peanuts, come in large bags, rrp £1.79.

Coca-Cola GB is backing the launch of its Schweppes Abbey Well water with a 'free swim' promotion. For every swim redeemed it will donate £1 to the London 2012 Olympics.

Henri Wintermans has launched a new Café Crème miniature cigar - while at the same time announcing it has brought the brand's distribution back in-house.

Autoglym's new Perfect Palm is a lightweight, ergonomic device for applying cleaning and polishing products. It grips to your fingers to "deliver exceptional performance with minimum physical effort". There are two versions: the Perfect Palm Applicator which delivers cleaning products to bodywork, glass or upholstery; and the Perfect Palm Microfibre for a smear-free finish. Rrp is £5.99.

Kepak Convenience Foods hopes to broaden the appeal of its Rustlers range with the launch of two permanent price-marked products - bacon roll and hot dog at £1.49.

Vimto has launched a 250ml resealable pouch version of its fruit drink. It will hit shelves next month and is expected to be a big hit with the kids 'grab and go' market.

Birds Eye is relaunching its Simply range of fish, poultry and red meat in new packs with a more premium look. The brand will be backed by a £3.2m spend including TV ads.

The craze for everything natural is confirmed by the latest review from the Mintel Global New Products Database, which has found that 23% of all food and drink lines launched last year had a 'natural' claim. This was a 9% increase on 2007 figures.

Nestlé Confectionery is backing Aero with a £7m spend. The activity builds on last year's brand relaunch which included new packaging and targeted 16-35-year-old men and women.

Mars is boosting its ice cream sales support team to 300 reps from 15 - to maximise its impulse ice cream business which grew 10% last year. It has plans for a £1m ice cream-specific marketing spend that includes a new national advertising campaign, starting in May, and will be developed for both Mars and Snickers ice creams as the leading hero brands in 2009.

Golden Virginia Yellow is a new value-for-money addition to the popular handrolling tobacco range. It comes in 12.5g, 25g and 50g packs with recommended retail prices of £2.73, £5.35 and £10.59 respectively.

Walkers is launching Red Sky potato chips into the premium sharing category. The company says they offer "the best of nature" as they are made from 100% natural ingredients.

Juiced energy berry is the latest addition to Coca-Cola Enterprises' (CCE's) Relentless range. It contains 50% juice including strawberry, raspberry and blackcurrant. It joins the existing origin, juiced energy tropical and inferno flavours and comes in a 500ml can. Relentless will be backed by a £6m marketing spend during the year.

An on-pack promotion on Magnum, which starts next month, will give consumers the chance to 'Win a Magnum Pleasure Card'. Each Pleasure Card is a prepaid MasterCard loaded with money (from £10 to £1,000) which winners can spend on whatever they want. There are over £1m-worth of Pleasure Cards available with 25 cards to be won every hour in April, May and June.

Ocean Spray is launching new advertising creatives this month across a variety of media as part of an ongoing £15m-plus total brand support package. It has also unveiled its biggest trade support programme to further develop its independent retail channels - The Ocean Spray Harvest Club. Promoted under the strapline 'Rewarding you for stocking Ocean Spray' the free-to-join scheme enables members to swap 'berry points' for branded POS, merchandise and gifts including digital cameras and iPods.

Diet Coke is being backed by a new marketing campaign with a 'Hello You' theme, which will run throughout 2009.

Nestlé Confectionery's Quality Street Matchmakers brand is now sponsoring Harry Hill's TV Burp.

Guylian is introducing a new pack design for two of its Easter eggs this spring.

Coca-Cola Enterprises' sports drink brand Powerade has re-signed sponsorship deals with both the English and Welsh rugby union teams.

Natural sleep aid Nytol is back on TV this month with the second showing of its Aardman-produced 'claymation' ad featuring a character called Joan.

Mini Babybel is running an on-pack promotion for Red Nose Day.

Gillette has launched Shave Care, described as its biggest range of step-by-step skin care products for men, to increase awareness and unlock growth potential across the £726m male grooming category. The brand is targeting UK men looking to take better care of their skin. The new Shave Care range includes: pre-shave scrub and wash; shave gels which shield the skin during the shave; and after-the-shave moisturiser, balm and gel which refuel the skin. The launch of the range will be supported by a strong advertising campaign across TV, print, online and digital outdoor media.

Walkers relaunches its Sensations brand this month. The packaging changes from white to black to make it look more premium. There is also the addition of two flavours to its sharing range - buffalo mozzarella & herbs and southern style barbecue. Both variants are available in 160g bags while southern style barbecue also comes in 95g bags. Kirk Tanner, Walkers VP Impulse UK & Ireland, says: "Staying in is the new going out which offers retailers a massive opportunity for incremental sales on sharing formats in impulse outlets."

Red Bull has promised a year of excitement and inspiration for consumers and to drive profits for retailers as it kicks off what it describes as an "unparalleled marketing campaign" which sees the return of the cartoon ad on screens this month. The announcement comes off the back of a great December, with the company claiming its third highest Red Bull sales in the UK for any month in the company's history.

General Mills UK is trying to ensure Betty Crocker 'Shake to Make' pancakes are the key ingredient of Pancake Day (February 24) celebrations. The product will be backed by TV advertising and other awareness-building support to reinforce its ease of use (just add water) and its close relationship with this annual culinary occasion.

R&R Ice Cream has added the Kit Kat cone to its summer 2009 range. Available exclusively to the impulse market, it has a rrp of £1.32.

Cadbury is launching a 35p on-pack price promotion while stocks last within cash and carry and wholesale. For a limited time, single bars of Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Double Decker and Cadbury Boost will be pricemarked at 35p, with retailers receiving five bars free of charge in every outer (£1.75-worth of stock free of charge at 35p rrp). The packs will feature a prominent on-pack price flash, which will help the promotion stand out at the fixture and catch customers' attention. Kate Harding, trade communications manager at Cadbury, says: "The pricemarked products are some of the UK's most popular chocolate bars within independents. The promotion will enable retailers to drive sales, while offering their customers even better value for money. We have included five bars free in every outer - 48 bars for the price of 43." 0870 191 7343

Birds Eye launches a new Healthy Options range this month which is aimed at giving shoppers a healthy frozen ready meal choice without them having to compromise on taste.

Wrigley has launched a new premium mint aimed at younger shoppers.

Nestlé Confectionery has relaunched some of its popular chocolate biscuit bars with a 99-calorie content. Blue Riband, Breakaway, Toffee Crisp and Drifter all now have a new pack design featuring a '99 calories' flash on the front to communicate the change to shoppers.

Specialist confectionery cash and carry company Hancocks has announced a price fix on its entire share bag range for 2009.

Mars is giving retailers the chance to win £1,000-worth of free stock.

Cadbury Roses is celebrating its 70th birthday with a packaging redesign. Cadbury says the new look brings a contemporary feel to the iconic brand and is designed to appeal to younger consumers while not alienating core, loyal purchasers. It is meant to make the product look like an informal wrapped gift. The Roses brand name is given its own place on pack via a gift card on the front, aimed at improving the product's gift appeal and shelf stand out.

Imperial Tobacco has brought out pricemarked packs of Golden Virginia.

Birds Eye starts its value campaign this month, offering £1 deals across a range of products.

United Biscuits (UB) has relaunched its Phileas Fogg range of premium snacks for 2009.

Nestlé Confectionery is running three Kit Kat promotions in 2009, featuring 52 million prizes. It will be backing the Kit Kat brand with a £16m media campaign - £2m more than this year - and a claim this is the biggest-ever media spend on confectionery. The first promotion - Perfect Break - kicks off in January, and has a prize fund of £1m. There are three tiers of prizes - 10 top prizes

Kepak Convenience Foods has given its Rustlers range a facelift.

Henri Wintermans Cigars UK is bringing the distribution of its Café Crème Cigar range in-house from next month.

Airwaves has become the official chewing gum sponsor of the World Rally Championships as well as the main sponsor of the Plymouth Raiders basketball team.

Evian is planning to bring back its New Year detox campaign next month.

Red Bull has teamed up with The Independent to roll out a monthly lifestyle magazine.

This month sees Gallaher add a menthol cigarette to its Silk Cut range.

Ginsters has introduced a limited-edition Christmas sandwich.

Cadbury has announced that it is sponsoring the London Olympics.

Mars has launched an array of new products for next Easter while reducing the number of lines it's offering to retailers from 28 to 19.

New pricemarked packs have been launched for Sterling, which Gallaher says moves the brand into the super value sector.King Size 20s have been reduced from rrp £4.50 to £4.20, while Superkings have gone from £4.59 to £4.25. Gallaher says retailers will benefit by getting the same cash margin as before.

Procter & Gamble is relaunching its Jingles for Pringles campaign to find a family to star in a 30-second TV ad to be shown in a prime time Christmas Day slot.

Nestlé has revealed its Easter line up for 2009, with its star player being the new filled Aero chocolate egg.

Walkers is adding some festive flavours to its offerings in a bid to boost Christmas sales.

A new economy cigarette brand, JPS 'Silver', has been launched by Imperial Tobacco to cater for the growing number of adult smokers who are moving down through the cigarette price sectors into the economy sector -which contributes more than £1bn a year to retailers' turnover. Offering more value in a tough economic climate - and expected to be a significant player in the economy sector - the JPS 'Silver' range bears all the usual JPS insignia, but in silver. The range includes King Size in Blue, Silver and Menthol at £4.21 for 20; £2.12 for 10; and Superkings in Blue and Menthol at £4.25 for 20.

Coca-Cola Enterprises (CCE) is launching its Christmas 2008 campaign this month, backed by £2.5m-worth of marketing and featuring an on-pack promotion on all 500ml and 2ltr bottles of Coca-Cola and Diet Coke as well as a seasonal campaign for Schweppes.

Coca-Cola Enterprises is to be an official partner of the new James Bond film, Quantum of Solace.

Hovis has introduced a new 122 second advert celebrating its 122 years in business.

Car care company Tetrosyl has launched its new-look CarPlan Demon Shine product.

Kraft Foods is relaunching Dairylea in a bid to remind mums about the "goodness and magic" of the brand.

Cadbury UK is bringing its Creme Egg Twisted ads back to TV this month as well as running a national sampling campaign targeting Haloween sales.

Goodfella's has added new flavours to its existing ranges as part of a major re-brand.

Heinz has launched a pre-packed sandwich range featuring its classic range of sauces such as Tomato Ketchup and Ploughman's Pickle.

Unilever is launching an on-pack promotion for Pot Noodle to give away a thousand spinning forks.

Cadbury is bringing back Wispa permanently from next month.

Walkers is bringing back its original Monster Munch snack.

Diageo GB is building on its campaign to highlight spirit and mixer serves with the launch of its autumn Mellow Spirits activity. This is backed by a £300,000 spend on print advertising, sampling and in-store pos material.

Unilever is running a 'Win a VIP Getaway Every Day' on-pack promotion on Magnum.

Pringles launches a new premium range of bagged snacks this month.

Responding to the growing trend for larger packs, Gallaher has launched a pricemarked 50g variant of Amber Leaf. The new packs, marked at £9.99 and including rolling papers, are available for a limited period and are exclusive to the independent and wholesale channels.

Heinz is adding 13 new varieties to its ambient soup range. Backed by a £2.5m campaign, including TV advertising, there are new additions to its Classics, Weight Watchers from Heinz, Taste of Home, Big Soup, Farmers' Market and Soups of The World ranges.

Following its huge success in small single bags, Mars Planets is being launched in a pouch pack.

Wrigley has expanded its top chewing gum ranges with the launch of three new flavours.

Duracell is expecting to shake up the battery category with its biggest innovation for 10 years - a technological reformulation bringing improved power and performance to its battery range.

Nestlé is replacing its Kit Kat Chunky with a two-piece bar called Chunky Duo. At the same time a new Chunky peanut Duo is being added to the range. Recommended retail price for both products is 58p.

Coca-Cola Enterprises is celebrating its 80th year of involvement in the Olympics with an on-pack promotion on Coca-Cola, Diet Coke and Zero.

Red Bull Cola is already a big hit in forecourts. According to AC Nielsen data the 355ml can, which was launched in April, has shot to the number 19 spot in the list of single serve soft drink SKUs.

Kraft Foods is launching a limited edition Terry's Chocolate Orange cosmic crunch bar.

Revels consumers are currently able to vote out their least favourite flavour which will be replaced by a mystery new one.

Danone Waters has launched a Weatherman service for independent retailers comprising a weekly email detailing the week's weather forecast as well as bottled water sales predictions.

Walkers has teamed up with leading chef, Heston Blumenthal, for its latest promotion.

Two of Imperial Tobacco's top brands - Golden Virginia and Windsor Blue - are available in new-look packs.

Lilt is being relaunched with new packaging and new advertising focusing on the 'Totally tropical taste' of the drink.

Délifrance has added four Omega 3 breads to its catering range.

ExxonMobil is moving to a 100% Mobil offering in its Esso forecourts.

Bic is adding a range of lighter cases to its range.

Trident adds two new additions to its range this month: Sweet Kicks chocolate mint gum and Fresh mouth-watering gum, available in 'oooh peppermint', 'aahh spearmint' and 'coool lemon' flavours.

Diageo GB has announced that Guinness and Baileys Irish Cream will be joint sponsors of network films on Channel 4. The sponsorship is worth almost £5m and will run for a year from mid-July.

Mars Planets and social networking site MySpace (uk.myspace.com) have launched a search for the hottest new music-presenting talent in the UK through a radio show, MySpace Mars Planets Radio.

Ginsters has added a New York-style steak & cheese pasty to its range. The new snack is part of the company's Pasties of the World range and is also part of a brand relaunch - it replaces the company's Indian-style pasty.

Total has started stocking fairtrade Divine Chocolate in a 45g countline bar.

BP has added a number of limited edition lines to its Wild Bean Café range this summer.

Walkers has launched its SunBites and Baked better-for-you brands in sharing packs. The company says the move aims to capitalise on the growing number of consumers buying healthier snacks.

Haagen-Dazs has been named the official ice cream supplier of the Wimbledon Tennis Championships for the third consecutive year.

Danone Waters has announced its five-year tenure as Official Bottled Water of The Wimbledon Championships. Danone Waters will be spending £3m employing a range of marketing tactics to ensure Evian is synonymous with Wimbledon and Tennis this summer. The company will be supporting its

Hovis, the £380m bread brand from Premier Foods, is bringing back the iconic 'Little Brown Loaf' as part of a major autumn initiative.

Gourmet snack company Pipers Crisps Ltd will target smaller, independent retailers - and not major multiples - to sell its range of 'handcooked, 100% natural' products. The crisp range is flavoured with ingredients sourced from independent suppliers and include Anglesey Sea Salt, Biggleswade Sweet Chilli Parsnip, Sea Salt & Somerset Cider Vinegar and West Country Cheddar and Onion.

Imperial Tobacco is running a prize draw for its trade customers to win a Rizla-branded Suzuki GSK-R600 motorbike.

Fox's biscuits is running an ad campaign which features characters developed with animators behind Disney's Chronicles of Narnia.

Yeo Valley Organic is once again sponsoring the Glastonbury Festival.

Müllerlight has announced its Win A Summer to Remember promotion, which will feature on yogurt packs for the next few weeks.

Walkers is introducing Smoky Bacon flavour to its Big Eat range of crisps. The company says Smoky Bacon is its fifth best-selling standard bag flavour in impulse, worth £5m and growing at 20%. The Big Eat range, which has seven other flavours already on the market, is worth £27.7m and is growing at 6.1%.

Amia Foods is launching a Milky Way powdered milkshake this summer.

United Biscuits has relaunched its Multigrain Hula Hoops, including new flavours and a new recipe.

Pringles is running a promotion to coincide with Euro 2008, offering consumers the chance to meet Michael Owen and star in the next Pringles Football TV ad.

Upsilon has introduced a new product which aims to help busy consumers get their five a day in one go.

Ribena is supporting its new 100% Pure Juices with the launch of a £3m TV and radio ad campaign.

Coca Cola Enterprises is giving away £1.5m-worth of prizes over the next few weeks, including trips to the finals of Euro 2008, JCV home entertainment systems worth up to £2,500 and European short break holidays.

Galaxy is supporting the launch of the new Sex and the City film with a £2.7m marketing campaign, including TV and press.

R&R Ice Cream is spending £1m promoting Fab this year. The campaign is aimed specifically at mums and includes on-pack communication, online activity, advertising and sampling.

Cadbury Trebor Bassett (CTB) has launched a new version of its Creme Egg.

Walkers has added an extra flavour to its Sensations range of crisps.

UK distributor Shesto is making the Purgator range of windscreen washer system cleaning tabs available to UK

Heinz has revamped its classic tomato ketchup design to raise awareness of the product's natural ingredients.

Nestlé has got Girls Aloud to front its advertising campaign for new KitKat Senses.

Wrigley has launched two new additions to its Extra brand; and the first fruity flavours for Orbit Complete.

Unilever UK has introduced a green tea range to its PG Tips brand. The range is made up of PG Tips green tea, green tea lemon flavoured and green tea mint flavoured, with a rrp of £1.89 for a pack of 40 (with four packs per case).

Ocean Spray is launching a single-serve bottle for its cranberry juice range.

Country Choice has relaunched its entire bread range, introducing 73 different bread varieties to the market.