Cadbury has announced that it is sponsoring the London Olympics.

Mars has launched an array of new products for next Easter while reducing the number of lines it's offering to retailers from 28 to 19.

New pricemarked packs have been launched for Sterling, which Gallaher says moves the brand into the super value sector.King Size 20s have been reduced from rrp £4.50 to £4.20, while Superkings have gone from £4.59 to £4.25. Gallaher says retailers will benefit by getting the same cash margin as before.

Cadbury has announced that it is sponsoring the London Olympics.

Mars has launched an array of new products for next Easter while reducing the number of lines it's offering to retailers from 28 to 19.

New pricemarked packs have been launched for Sterling, which Gallaher says moves the brand into the super value sector.King Size 20s have been reduced from rrp £4.50 to £4.20, while Superkings have gone from £4.59 to £4.25. Gallaher says retailers will benefit by getting the same cash margin as before.

Procter & Gamble is relaunching its Jingles for Pringles campaign to find a family to star in a 30-second TV ad to be shown in a prime time Christmas Day slot.

Nestlé has revealed its Easter line up for 2009, with its star player being the new filled Aero chocolate egg.

Walkers is adding some festive flavours to its offerings in a bid to boost Christmas sales.

A new economy cigarette brand, JPS 'Silver', has been launched by Imperial Tobacco to cater for the growing number of adult smokers who are moving down through the cigarette price sectors into the economy sector -which contributes more than £1bn a year to retailers' turnover. Offering more value in a tough economic climate - and expected to be a significant player in the economy sector - the JPS 'Silver' range bears all the usual JPS insignia, but in silver. The range includes King Size in Blue, Silver and Menthol at £4.21 for 20; £2.12 for 10; and Superkings in Blue and Menthol at £4.25 for 20.

Coca-Cola Enterprises (CCE) is launching its Christmas 2008 campaign this month, backed by £2.5m-worth of marketing and featuring an on-pack promotion on all 500ml and 2ltr bottles of Coca-Cola and Diet Coke as well as a seasonal campaign for Schweppes.

Coca-Cola Enterprises is to be an official partner of the new James Bond film, Quantum of Solace.

Hovis has introduced a new 122 second advert celebrating its 122 years in business.

Car care company Tetrosyl has launched its new-look CarPlan Demon Shine product.

Kraft Foods is relaunching Dairylea in a bid to remind mums about the "goodness and magic" of the brand.

Cadbury UK is bringing its Creme Egg Twisted ads back to TV this month as well as running a national sampling campaign targeting Haloween sales.

Goodfella's has added new flavours to its existing ranges as part of a major re-brand.

Heinz has launched a pre-packed sandwich range featuring its classic range of sauces such as Tomato Ketchup and Ploughman's Pickle.

Unilever is launching an on-pack promotion for Pot Noodle to give away a thousand spinning forks.

Cadbury is bringing back Wispa permanently from next month.

Walkers is bringing back its original Monster Munch snack.

Diageo GB is building on its campaign to highlight spirit and mixer serves with the launch of its autumn Mellow Spirits activity. This is backed by a £300,000 spend on print advertising, sampling and in-store pos material.

Unilever is running a 'Win a VIP Getaway Every Day' on-pack promotion on Magnum.

Pringles launches a new premium range of bagged snacks this month.

Responding to the growing trend for larger packs, Gallaher has launched a pricemarked 50g variant of Amber Leaf. The new packs, marked at £9.99 and including rolling papers, are available for a limited period and are exclusive to the independent and wholesale channels.

Heinz is adding 13 new varieties to its ambient soup range. Backed by a £2.5m campaign, including TV advertising, there are new additions to its Classics, Weight Watchers from Heinz, Taste of Home, Big Soup, Farmers' Market and Soups of The World ranges.

Following its huge success in small single bags, Mars Planets is being launched in a pouch pack.

Wrigley has expanded its top chewing gum ranges with the launch of three new flavours.

Duracell is expecting to shake up the battery category with its biggest innovation for 10 years - a technological reformulation bringing improved power and performance to its battery range.

Nestlé is replacing its Kit Kat Chunky with a two-piece bar called Chunky Duo. At the same time a new Chunky peanut Duo is being added to the range. Recommended retail price for both products is 58p.

Coca-Cola Enterprises is celebrating its 80th year of involvement in the Olympics with an on-pack promotion on Coca-Cola, Diet Coke and Zero.

Red Bull Cola is already a big hit in forecourts. According to AC Nielsen data the 355ml can, which was launched in April, has shot to the number 19 spot in the list of single serve soft drink SKUs.

Kraft Foods is launching a limited edition Terry's Chocolate Orange cosmic crunch bar.

Revels consumers are currently able to vote out their least favourite flavour which will be replaced by a mystery new one.

Danone Waters has launched a Weatherman service for independent retailers comprising a weekly email detailing the week's weather forecast as well as bottled water sales predictions.

Walkers has teamed up with leading chef, Heston Blumenthal, for its latest promotion.

Two of Imperial Tobacco's top brands - Golden Virginia and Windsor Blue - are available in new-look packs.

Lilt is being relaunched with new packaging and new advertising focusing on the 'Totally tropical taste' of the drink.

Délifrance has added four Omega 3 breads to its catering range.

ExxonMobil is moving to a 100% Mobil offering in its Esso forecourts.

Bic is adding a range of lighter cases to its range.

Trident adds two new additions to its range this month: Sweet Kicks chocolate mint gum and Fresh mouth-watering gum, available in 'oooh peppermint', 'aahh spearmint' and 'coool lemon' flavours.

Diageo GB has announced that Guinness and Baileys Irish Cream will be joint sponsors of network films on Channel 4. The sponsorship is worth almost £5m and will run for a year from mid-July.

Mars Planets and social networking site MySpace (uk.myspace.com) have launched a search for the hottest new music-presenting talent in the UK through a radio show, MySpace Mars Planets Radio.

Ginsters has added a New York-style steak & cheese pasty to its range. The new snack is part of the company's Pasties of the World range and is also part of a brand relaunch - it replaces the company's Indian-style pasty.

Total has started stocking fairtrade Divine Chocolate in a 45g countline bar.

BP has added a number of limited edition lines to its Wild Bean Café range this summer.

Walkers has launched its SunBites and Baked better-for-you brands in sharing packs. The company says the move aims to capitalise on the growing number of consumers buying healthier snacks.

Haagen-Dazs has been named the official ice cream supplier of the Wimbledon Tennis Championships for the third consecutive year.

Danone Waters has announced its five-year tenure as Official Bottled Water of The Wimbledon Championships. Danone Waters will be spending £3m employing a range of marketing tactics to ensure Evian is synonymous with Wimbledon and Tennis this summer. The company will be supporting its

Hovis, the £380m bread brand from Premier Foods, is bringing back the iconic 'Little Brown Loaf' as part of a major autumn initiative.

Gourmet snack company Pipers Crisps Ltd will target smaller, independent retailers - and not major multiples - to sell its range of 'handcooked, 100% natural' products. The crisp range is flavoured with ingredients sourced from independent suppliers and include Anglesey Sea Salt, Biggleswade Sweet Chilli Parsnip, Sea Salt & Somerset Cider Vinegar and West Country Cheddar and Onion.

Imperial Tobacco is running a prize draw for its trade customers to win a Rizla-branded Suzuki GSK-R600 motorbike.

Fox's biscuits is running an ad campaign which features characters developed with animators behind Disney's Chronicles of Narnia.

Yeo Valley Organic is once again sponsoring the Glastonbury Festival.

Müllerlight has announced its Win A Summer to Remember promotion, which will feature on yogurt packs for the next few weeks.

Walkers is introducing Smoky Bacon flavour to its Big Eat range of crisps. The company says Smoky Bacon is its fifth best-selling standard bag flavour in impulse, worth £5m and growing at 20%. The Big Eat range, which has seven other flavours already on the market, is worth £27.7m and is growing at 6.1%.

Amia Foods is launching a Milky Way powdered milkshake this summer.

United Biscuits has relaunched its Multigrain Hula Hoops, including new flavours and a new recipe.

Pringles is running a promotion to coincide with Euro 2008, offering consumers the chance to meet Michael Owen and star in the next Pringles Football TV ad.

Upsilon has introduced a new product which aims to help busy consumers get their five a day in one go.

Ribena is supporting its new 100% Pure Juices with the launch of a £3m TV and radio ad campaign.

Coca Cola Enterprises is giving away £1.5m-worth of prizes over the next few weeks, including trips to the finals of Euro 2008, JCV home entertainment systems worth up to £2,500 and European short break holidays.

Galaxy is supporting the launch of the new Sex and the City film with a £2.7m marketing campaign, including TV and press.

R&R Ice Cream is spending £1m promoting Fab this year. The campaign is aimed specifically at mums and includes on-pack communication, online activity, advertising and sampling.

Cadbury Trebor Bassett (CTB) has launched a new version of its Creme Egg.

Walkers has added an extra flavour to its Sensations range of crisps.

UK distributor Shesto is making the Purgator range of windscreen washer system cleaning tabs available to UK

Heinz has revamped its classic tomato ketchup design to raise awareness of the product's natural ingredients.

Nestlé has got Girls Aloud to front its advertising campaign for new KitKat Senses.

Wrigley has launched two new additions to its Extra brand; and the first fruity flavours for Orbit Complete.

Unilever UK has introduced a green tea range to its PG Tips brand. The range is made up of PG Tips green tea, green tea lemon flavoured and green tea mint flavoured, with a rrp of £1.89 for a pack of 40 (with four packs per case).

Ocean Spray is launching a single-serve bottle for its cranberry juice range.

Country Choice has relaunched its entire bread range, introducing 73 different bread varieties to the market.

Cadbury Trebor Bassett (CTB) has revealed a new look for Dairy Milk.

Ginsters is launching a three-strong range of premium ready meals. The three varieties are beef & peppered dumplings, pasta bolognese and chicken tikka & rice, all with a rrp of £2.99.

Rollover is launching the PizzaCone - a fun snack that comprises a crispy cone containing the taste and flavour of a pizza.

Pepsico is investing £2.5m in a new promotion for Doritos aimed at harnessing shoppers' creative talent. The 'You Make it, We Play It' promotion asks consumers to make and select the next Doritos TV ad, showing how people find play and fun in everyday situations.

Kraft Foods is putting some heavy investment behind a flurry of launches and revamps aimed at making its range more c-store friendly.

Budweiser's new marketing strategy aims to

Persil is launching a new range which is designed to give clothes a 'just-washed freshness' that lasts for longer.

Mars is giving away 100,000 footballs as part of a new campaign aimed at encouraging the nation to get back on the pitch.

Walkers has put £5m behind the launch of a new on-pack promotion which offers consumers savings on trips around Britain - from theme parks to traditional pub lunches. Walkers 'Brit Trips' will benefit from a strong marketing campaign which includes a new TV creative featuring Gary Lineker driving an old London bus and singing an alternative version of 'Summer Holiday'. Radio

Heinz is hoping for a bigger slice of the dessert sector with the launch of two ambient products: Taste of Home gorgeous classic creamy custard and delicious creamy rice pudding.

Diageo is investing £3m in promoting Guinness and St Patrick's Day in stores.

Cadbury Trebor Bassett (CTB) has signed up singer Joss Stone as its first celebrity Flake Girl.

Old El Paso is firing up sales of its Mexican food range with two new products.

Mars has launched two ice cream products aimed exclusively at the impulse sector. New Galaxy vanilla & chocolate temptation cone is targeted mainly at women. Rrp is £1.25. It will be backed by Galaxy's £9m advertising campaign.

United Biscuits is giving Hula Hoops a makeover and extending the range, with the activity backed by a £2m TV campaign.

The Red Bull Flugtag is set to soar back into London's Hyde Park on June 7. The man-powered flight competition will see 40 'loopy' teams attempt to take flight in flying machines they have built themselves.

Desperate Housewives star Eva Longoria has signed up with Unilever to be the face of the Magnum ice cream brand for its 2008 advertising campaign.

In a bid to breathe fresh life into the sausage roll category, Wall's has launched a new meat snack - the Stroller.

Pepsico has launched Tropicana into the smoothie market.

Pringles is breaking away from its traditional crisps- in-a-can formula with two new launches this spring.

Coca-Cola is going back to its roots with a new packaging design across its entire range.

Walkers is launching a multi-million pound Home Grown marketing initiative aimed at encouraging customers to celebrate Britishness..

Thorntons individual ice cream luxury sticks are coming onto the market this month.

Tetrosyl is launching a new range of car care products designed for customers who want to touch up their vehicle's paintwork in one easy application.

Nestlé Rowntree is kicking off its biggest ever KitKat launch this month, with a £9m media campaign to support the introduction of KitKat Senses.

This year's continuing Evian Detox campaign is being supported by an increased marketing spend of £1.5m.

CarPlan has launched what it claims is the first eco-friendly range of car care products available from a leading car care brand in the UK automotive market.

R&R is launching a stack of products this month which are aimed at the impulse summer ice cream sector.

A new range of KP nuts, the relaunch of the entire McVitie's Digestives range and the extension of the Go Ahead portfolio are the highlights of a busy programme of activity planned by United Biscuits UK for the first two months of 2008.

Bakehouse is introducing two products aimed at the healthier snacking market. Booster Bars contain fruit, nuts and seeds and are ideal for eating on the go.

Imperial Tobacco is expanding its Richmond range with the addition of King Size Menthol 10s.

Zovirax cold sore cream is back on TV this month with a £850,000 campaign featuring its "helmet" ads which aim to show how cold sores can make sufferers feel self-conscious.

Speciality toffee maker Walkers Nonsuch is re-launching its traditional slab range with a more 'retro' feel.

Red Bull will be back on our screens with its classic ads this month and a proportion of the advertising is due to focus on promoting the Red Bull sugar free can.

Ryvita is hoping to attract new year dieters by adding a Mediterranean

Cadbury Trebor Bassett's (CTB) Easter line up includes Cadbury Treasure eggs and an Easter egg trail pack as well as an updated luxury range and new spring-themed designs across the shell egg range.

Cadbury Creme Eggs will get an early sales push next year via a £4.5m ad campaign.

The Proper Cornish Food Company is launching a new range of premium pre-packed pasties.

Anchor is spending heavily on advertising in the run up to Christmas to spread its free-range message.

Coca-Cola Enterprises (CCE) is launching a juicy version of its Relentless energy drink brand containing 50% fruit juice.

Red Bull is spending more than £2m to drive customer awareness this Christmas. Activity will include TV and cinema advertising.

Kellogg's is entering the fruit snack market with a new range called FruitaBu. Launching in January, the products are made entirely from fruit and fruit juice and contain no added sugar, artificial colours or flavours.

Wilkinson Sword has relaunched its Quattro razors targeting younger customers.

Lil-Lets is introducing a new light tampon in the new year. Called Lil-Lets Lite, the non-applicator tampon claims to be the lowest absorbency tampon in the UK. It is aimed at women during their lighter days and at new users at the younger end of the market.

Heinz is branching out into mustard for the first time with a product aimed at those who like milder sauces.

Pasta King has launched a new range of pasta pots aimed at healthy snackers.

Dove is adding a new range of luxury body washes to its collection.

Nestlé Rowntree is introducing a new concept in adult Easter eggs - free gift certificates.

Heinz is extending its Aunt Bessie's range with the introduction of extra crispy roast potatoes and crinkle cut chips.

Nákd is pushing its fruit, nut and oat snacks into the forecourt market.

Cadbury Trebor Bassett (CTB) is launching a 29p price-mark promotion in the run-up to Christmas.

Revels, described as the chocolate where you never know what's coming next, is sponsoring the Saturday night family show, You've Been Framed, on ITV1.

Ginsters is launching a limited-edition Christmas sandwich packed full of turkey with all the trimmings. It contains turkey, cranberry sauce, sage & spring onion stuffing, Cumberland sausage and bacon.

Long-lasting flavour and new eye-catching packaging are features of improved Airwaves - the chewing gum designed to provide consumers with an invigorating 'kick'.

McCoy's Jackets - a limited-edition range launched in March - is back by popular demand. Available to retailers now, the range comes in three different jacket potato filling flavours - sour cream & chive, melted cheese & bacon and chilli beef.

Shopaholics can win a trip to Morocco thanks to Cadbury Trebor Bassett (CTB).The holiday is part of the company's Win a Prize and a Half on-pack promotion, which runs until next March.

Tryton Foods is launching Aunt Bessie's Best - premium Yorkshire puddings, which are 20% bigger than your standard pud. They are cooked for longer before freezing to make them lighter and crispier.

Johnson's new Dreamy Skin range is designed to encourage a blissful night's sleep.

Retailers who want to generate extra profits from their freezers should give Layla's luscious ice cream sauces a try.

Birds Eye has launched Omega 3 Fish Fingers.

A limited-edition Thai flavour has been added to the Ryvita Minis range.

Flake has a new look and a new advertising campaign. The revamped packaging is designed to enhance the indulgent feel of the brand, while we will also see the Flake girl return to our screens.

Nestlé Rowntree has revamped Milkybar to appeal to health-conscious parents. As a result, the chocolate is to be made with only natural ingredients.

Get ready for a trip down memory lane - Wispa is being relaunched.

Walkers is launching Sunbites, its first ever wholegrain snack. Made with whole wheat, whole oats and whole corn, they contain 30% less fat than regular crisps.