Gluten-free goodies

04 November, 2016

Mrs Crimble's Special Edition Choc Macaroon with Stem Ginger is a seasonal twist on the brand's best-selling gluten-free Choc Macaroon.

KP Snacks is supporting the convenience channel in the run-up to Christmas by reintroducing festive editions of its popular brands: KP Nuts, Hula Hoops and Pom-Bear.

Three birds in a bag

04 November, 2016

Premium snack brand Tyrrells has two new snack lines for Christmas. Developed in response to the popularity of more fancy festive dinners, Three Bird Roast crisps comprise roast chicken, duck and turkey flavours. They are hand-cooked in small batches using locally grown Herefordshire potatoes. There are two pack sizes, impulse and sharing, retailing at 79p and £2.19 respectively.

Celebrate with cakes

04 November, 2016

McVitie's Cake Company is cashing in on the Christmas cake opportunity with some great new lines. These include McVitie's Digestives Coconut Teacakes (rrp £1), which feature marshmallow and coconut snowflake-like frosting; and the Celebrations Festive Christmas Cracker, which contains 12 individually wrapped cake bars and flapjacks. Rrp is £3.

Mrs Crimble’s Special Edition Choc Macaroon with Stem Ginger is a seasonal twist on the brand’s best-selling gluten-free Choc Macaroon.

Babybel is reinforcing its reputation for celebrating key calendar events with consumers by bringing back 12 winter characters.

Boursin is this month launching its boldest Christmas themed packaging to date, featuring a premium gold design, running across the hero product Boursin Garlic & Herbs and all additional Boursin skus. The limited edition packaging is supported by a £1.2m investment.

Mars Petcare is helping pet owners treat their furry friends this Christmas by bringing its best sellers back, including the Pedigree stocking (rrp £3.99), with all new packaging and filled with treats for dogs like the Pedigree Rodeo Stick in Beef and a fun rope tug toy.

As part of its campaign for Christmas 2016, Pernod Ricard UK has identified a number of key moments that it believes retailers can use to excite shoppers, including:

Christmas is a key period for energy drinks sales thanks to party-goers wanting mixers, designated drivers going for alchohol-free drinks, tired travellers needing a boost and those with hangovers just wanting to get through the day.

Ginsters has launched a festive range including two festive limited edition sandwiches and a festive limited edition pasty.

Under the new European legislation (“EUTPD II”), from 20 May 2017, it will be illegal in the UK to sell non-compliant vaping products; and it will be the retailer’s responsibility to ensure they aren’t selling products that don’t comply with the new rules. In order to help retailers prepare for the deadline, blu has announced the launch of its next generation of EUTPD II compliant vaping products.

Premier Foods, through its cake brands Cadbury Cakes and Mr Kipling, is launching some limited edition ranges to cater for Halloween.

Soft drinks brand Vimto is launching its first licensed fudge product: Handmade Vintage Vimto Fudge.

Kettle Foods is launching a new Kettle Veg Chips range.

A chance to win a range of rugby themed prizes and weekends away are part of an on-pack offer on single 500ml glass bottles of Crabbie’s Alcoholic Ginger Beer.

PepsiCo’s Market Deli brand is extending its premium range of pita and classic potato chips with the addition of a Cayenne Chilli with Spanish Tomato flavour in a 40g potato chip format (RRP: £0.83).

Country Choice is rolling out a range of Christmas products including ready to bake sweet Christmas confectionery and indulgent treats, plus a super savoury selection.

Tyrrells is kicking off the festive season with the launch of two new products across its crisps and popcorn ranges. Taking on the busy festive snacking category, Tyrrells limited edition winter seasonals will include Three Bird Roast crisps and Bellini Poshcorn.

Lucozade Sport has launched its first get-fit bus shelter in an effort to get the nation moving more by 2020. Coined “Wait Training”, the activity is the latest in a series of initiatives launched by the brand as part of its “Made to Move” campaign.

Carlsberg UK is adding gluten-free Czech lager Celia to its premium beer portfolio.

World Foods brand Tropical Sun is launching an integrated marketing campaign to promote its USA Easy Cook Rice range.

Dairy Crest’s Cathedral City cheese brand has been awarded Which? Best Buy Cheddar, after competing in a premium extra-mature and vintage cheddar cheese blind taste test alongside 13 other own-label and branded cheddars.

Oxo is back on TV with two new adverts that follow a modern-day family as they go about their busy daily lives. The brand will be investing £3m behind the campaign, which airs through to the end of February. The adverts will feature both Oxo stock cubes and the Oxo stock pots range, which is worth £2.7m since its launch last year.

Spar Brand is bringing extra fizz to its Christmas offering in 2016, with the launch of Spar Prosecco Speciale, alongside its seasonal alcohol range.

Tangerine Confectionery has re-launched its Wham, Fruit Salad and Black Jack chews.

This month Hovis is aiming to help retailers take advantage of the release of DreamWorks Animation’s Trolls, with an on-pack promotion across eight million loaves of Hovis Best of Both.

Asian festivals offer retailers a major opportunity to grow their business, according to Ferrero.

Luxury ice cream brand Ben & Jerry’s is introducing three new flavours this winter.

PepsiCo is helping retailers capitalise on the growing popcorn category with the launch of a new brand Pop Works & Company. Produced using an innovative 'wet popping' method, the new range of popcorn is light and crunchy. It comes in four on-trend flavours: Sticky Toffee Pudding; Peanut Butter & Caramel; Apple Pie; and Sweet & Salty; with packaging reflecting the brand's premium positioning. Rrp is £1.50.

Mr Kipling on the go

10 October, 2016

Premier Foods has added two more lines to its Cake on the Go range: Mr Kipling Cherry Bakewells and Mr Kipling Orange & Cranberry Oat Slices.

Rockstar gears up

10 October, 2016

Energy brand Rockstar is teaming up with Gears of War 4 said to be the biggest XBox game launch of 2016 in a major on-pack promotion. The activity is running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout this month and next.

Kids can scoff these

10 October, 2016

Kerry Foods is aiming to help retailers tap into the growing after-school snacking occasion with the launch of Cheestrings Scoffies. The new three-in-one snack solution comprises three 'mixable' varieties, offering kids the chance to 'swap them', 'switch them' or 'save them' as each pack has a convenient resealable tab. The range line-up is:mini pretzels, real cheese chunks, apricot, cherry cubes & yogurt raisins; crunchy crackers, real cheese chunks, cherry strings, biscuits & chocolate raisins; and crunchy crackers, real cheese chunks, fruity mix & white chocolate shortcake pieces

Freddo makes a leap

10 October, 2016

Cadbury's Freddo brand is leaping into the Cadbury drinking chocolate range in a bid to bring new consumers to the hot beverages category. The new Cadbury Freddo drinking chocolate was tested with a Mumsnet consumer panel and nearly four out of five of the panel said they would purchase this product for their families and would recommend it to a friend.

Move it with Lucozade

10 October, 2016

Lucozade Sport has launched the Made to Move campaign, which has one target: to get one million people to move more by 2020.

Convenience strategy

10 October, 2016

Pladis, the owner of McVitie's, has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel-exclusive launches and in-store merchandising support.

Clipper expands range

10 October, 2016

Leading lighter brand Clipper has launched a range of roll-your-own accessories. There are five different papers: green cut corner (regular burn); red (regular burn); blue (thin); silver (ultra thin);

Loving Heinz soup

10 October, 2016

Kraft Heinz has launched a new £10.6m media campaign to drive "category reappraisal and emotional engagement" in the soups sector. With a 52% increase in media spend versus last year, the campaign celebrates the role Heinz soup plays in consumers' lives, the emotional comfort it provides and the functional benefits it brings, while celebrating the moments that mark our love for Heinz Soup.

Horlicks, the hot malted milky drink from GlaxoSmithKline Consumer Healthcare (GSK), is introducing a new on-pack promotion in collaboration with British lifestyle brand Emma Bridgewater.

Walkers Shortbread is extending its pure butter shortbread range with the addition of a new luxury Chocolate Shortbread collection that will add an indulgent chocolatey twist to tea breaks.

Britvic is unveiling a re-launch of its Britvic Mixers and Juices range. In response to evolving consumer tastes and the demand for authentic and quality drinking experiences, Britvic’s Indian Tonic Water has been refreshed. The new tonic has been reformulated and now beats Schweppes in blind taste tests.

Premier Foods is aiming to drive incremental sales during the Christmas period by launching several new products through its Cadbury Cakes and Mr Kipling brands.

Australian lager brand Foster’s is offering the chance to win a “smashing’ trip to Oz” in a new on-pack promotion for Foster’s.

The new Cadbury Milk Tray campaign launched on Saturday, October 8, with an epic film that premiered during the first of the ITV X-Factor live shows.

Little Trees air fresheners has launched the “Keeping your car fresh since 1952” campaign focusing on the various designs of Little Trees, which can be seen in many nationwide retail outlets, while also recognising the heritage of the brand since its establishment in that year.

Kingsmill has launched a new breakfast bakery option, Kingsmill Toasties.

McVitie’s has launched of a new multipack format for its McVitie’s Hobnobs Flapjacks with the first McVitie’s Hobnobs Flapjacks Variety Bag.

Maynards Bassetts has introduced new increased size £1 promotional price-marked packs (PMPs) across its range that provide more value for consumers.

Cadbury’s Freddo brand is leaping into the Cadbury drinking chocolate range in a bid to bring new consumers to the hot beverages category. The new Cadbury Freddo drinking chocolate was tested with a Mumsnet consumer panel and nearly four out of five of the panel said they would purchase this product for their families and would recommend it to a friend.

Golden Wonder is back on TV with a new advertising campaign highlighting the flavour hit of the crisps.

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Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

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