Feel Good, the 100% natural soft drinks brand owned by Nichols plc, has overhauled its brand identity and range of products to capitalise on consumer demand for more natural soft drinks.
Wolf Blass is returning to TV next month and offering shoppers instant win rugby-themed prizes as it launches a new marketing campaign.
Chupa Chups is introducing a new addition to its Airheads candy range: Airheads £1 PMP (price-marked pack).
From October, Natural American Spirit will become ‘American Spirit’, as JTI launches its TPD2 compliant packs for the brand nationwide. American Spirit RYO pouches will roll out first with the cigarette SKUs set to follow.
Kraft Heinz is to launch a new £10.6m media campaign from October 1, to drive category reappraisal and emotional engagement in the soup category.
Metcalfe’s skinny popcorn is to expand its range with the launch of a new flavour - maple bacon.
Quaker Oats is adding two gluten-free variants to its range, to meet increasing consumer demand for ‘free from’ products.
McCoy’s has launched the latest version of its ‘When Flavour Calls’ campaign with a new TV ad to support its Thick Cut range of full-flavoured flat crisps. The 30-second clip builds on the brand’s ad push earlier this year, and will feature across popular TV networks – ITV, Channel 4, Channel 5 – as well as digital channels and online throughout 2016.
Premier Foods is launching two additions to its Cake on the Go range: Mr Kipling Cherry Bakewells and Mr Kipling Orange & Cranberry Oat Slices. The new twin packs take it to a six-strong range, offering shoppers a variety of flavours to choose from.
AG Barr is partnering big can energy brand Rockstar with ‘Gears of War 4’, the biggest XBOX game launch of 2016, in a major on-pack promotion.
Perfetti Van Melle is launching a new set of sweets in the run-up to Halloween.
Peperami, the meaty snack brand, is aiming to provide a solution to parents’ lunch box problems.
Boost is launching its biggest ever consumer campaign across the UK, designed to take the number two energy drinks brand to millions of new consumers.
PepsiCo is looking to tap a fast growing segment with the launch of a new popcorn brand, Pop Works & Company.
Wall’s, the heritage sausage brand owned by Kerry Foods, is repositioning the brand in a move that targeted to double penetration in the chilled category in the next four years.
Procter & Gamble (P&G) is aiming to boost sales of its laundry brands in the convenience sector with three new price-marked packs (PMPs) of Ariel, Bold and Fairy.
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’.
McVitie’s maker pladis has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel exclusive launches and in-store merchandising support.
Lucozade Sport is today launching its new campaign to champion sporting and active lifestyles. The ‘Made to Move’ activity involves a £5 million investment by the brand, with almost 16 million 16-34 year olds being exposed to the campaign, which aims to get one million people to move more by 2020.
Scottish oats company, Stoats, has been announced as the official partner for World Porridge Day 2016, which takes place on Monday, October 10.
Richmond, the Kerry Food's sausage brand is hoping to build on its success in convenient new cooking formats with the launch of Richmond Shake & Bake.
Kerry Foods is aiming to help retailers tap into the growing after-school snacking occasion with the launch of Cheestrings Scoffies, a new ‘3-in-1’ snack solution that provides the goodness of cheese but with even more variety and fun for kids to enjoy after school.