Peperami, the meaty snack brand owned by Jack Link’s, is launching a new pack design and outer case format to increase brand awareness, shelf presence and drive sales.
Burton’s Biscuit Company is announcing its biggest ever on-pack promotion for its £14m Fish ‘n’ Chips brand with the ‘Join our Fans’ campaign – a 12-week partnership with ticketmaster.
Hovis Soft White 800g loaf is undergoing a packaging update from February to highlight the loaf’s 2017 Product of the Year win within the bakery category.
Doritos is supporting the launch of its new Heatburst range with a two-month TV campaign that builds on its ‘For the Bold’ positioning.
The crisps and snacks market in the UK is in slight growth (up 0.8%) making it worth some £3.3bn (Kantar Worldpanel data 52 weeks ending March 27, 2016). And although four out of every five pounds spent on crisps and snacks goes through the major grocery multiples, this still leaves 20% (over £600m-worth) through convenience stores.
If you're keen to stock some healthier snacks in your store as an alternative to the traditional fat-laden favourites, then you're in luck as more and more suppliers are launching into the market. And unlike in the past, these better-for-you snacks taste good too.
According to Nielsen State of the Nation 2015 data, 'better for you' is now a significant category within snacking, with 60% of consumers actively looking for healthy options when they're shopping and 46% of UK households having bought healthier crisps and snacks in the past year.
Snacking in front of the TV has always been something of a national pastime for us Brits. But it became more of a planned event during the recession, when cash-strapped consumers swapped nights out for more nights in. You'd find family and friends gathered around TVs to watch the latest episodes of The X Factor and Strictly accompanied by plenty of drinks and snacks.
The UK is Europe's biggest crisp and snacks market, worth £2.2bn a year with us consuming 100 packets of crisps per person per year (Nielsen data). It's little wonder then that the new flavours and new formats keep coming.
The term 'healthy snacking' could easily be deemed an oxymoron as snacking for many is a big bag of crisps in front of the telly. But concerns about obesity and fat and sugar content in food have encouraged the big snacks suppliers to come up with healthier alternatives to the fried potato crisp. Pepsico is a case in point. Yes, it gives us the UK's number one potato crisp in Walkers, but it has also been working hard to come up with more healthier alternatives.
It seems that consumers just can't help themselves when it comes to crisps and snacks. Despite the health lobbyists' best efforts, potato crisps, tortilla and corn snacks were consumed by 81.7% of UK adults last year, according to Key Note's Snack Foods 2014 report.
You just have to look at the success of online firm Graze, whose sales have doubled, to recognise the demand for healthy snacks. The company now delivers more than 300,000 Graze healthy snack boxes a week direct to consumers' homes.
Sharing packs offer forecourt retailers a great sales opportunity, according to PepsiCo convenience director Mat Cooke. "In forecourts, the crisps and snacks category is worth £44.8m (Litmus total forecourt data) and sharing packs account for 12% of these sales. "Consumers increasingly view forecourt stores as a convenience outlet to do a top-up shop or to make purchases for their evening meal. Sharing bags are the perfect pack size for these shopping missions and our in-store trials have proven that by stocking snacks with beers and wine, retailers can generate a 48% uplift in sales."