Froneri (formerly R&R Ice Cream) is making four additions to its range of Mondelez ice creams as its looks to replicate the popularity and sales of the confectionary lines within the ice cream market.

Stick with it

07 April, 2016

Pity the ice cream manufacturers. There's no doubt the product is popular Mintel reports that it's eaten by eight out of 10 adults but not that often, with only 18% of users eating a handheld ice cream at least once a week. Obviously, if we have a good summer, consumption goes up as Mintel says half of ice cream consumers eat it to cool themselves down. But 2014 was one of the coolest summers on record and last year was not a lot better. Charlotte Hambling, head of UK marketing at R&R Ice Cream, says: "The impulse category, particularly water-based lollies, is affected the most when the weather is cooler. Cooler weather across the summer of 2015 hindered the performance of the ice cream category, with convenience sales down 4.2% year-on-year (Nielsen data)."

Frost bites

03 April, 2014

There's great news for forecourt retailers selling ice cream Cornetto is available in a new size for men! Described by brand owner Unilever as the 'ultimate manly ice cream', new Cornetto choc 'n' ball is a 160ml size product versus Cornetto's traditional 90ml; it has a 'manly' price too of £1.75.

Ice time

05 April, 2013

The good news is that as ice cream is viewed as a cheap treat, the category has been largely unaffected by the adverse economic conditions. The bad news is, of course, the weather and the UK's lack of a summer. The simple truth is that when the sun shines, ice creams sell, but the sun seemed to have been more illusive than ever last year. That's not to say that independent forecourt retailers should give up on impulse ice creams altogether as, according to IRI data, impulse ice cream sales are worth over £149m. However, maybe more concentration should be put on the indulgence lines like the Magnums and Cadbury ices rather than real refreshment lines. Plus there are the eat-at- home packs to consider too.

Ice picks

04 April, 2012

Easter is deemed the official start of the ice cream season when retailers start dusting down their freezer cabinets and re-stocking them with the latest lines.

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Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

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