The demands on forecourt owners and managers are increasing all the time. They need to ensure that fuel and the equipment dispensing it is in tip-top condition. There are increasing numbers of c-stores that need to be fully stocked and have all their facilities clean and tidy, not to mention the canopy and its imaging. Meanwhile customers' expectations seem to be rising inexorably and they will go elsewhere if they are not met.
As the techology on forecourts becomes ever-more complex, and the number of products and services they offer continues to increase, ensuring that everything is operating at peak efficiency, or even working at all, is a growing challenge.
There are many valid reasons why regular maintenance of sites and their equipment is a vitally important part of running a forecourt. They include cost savings, efficiency, health and safety and other regulatory red tape, but the least tangible and yet arguably the most important is the customer experience.
Eddie Bright, director at Top 50 Indie Brobot, puts the case for regular forecourt maintenance across in a way everyone can understand: "Nobody would be happy if they went into their local pub and found that there was no beer because the pumps were out of order. The same is true of a fuel forecourt motorists want their fuel and they rightly expect the pumps to be working so they can get it."
They say you should never judge a book by its cover but most people are still swayed by first impressions. When choosing a restaurant in an unfamiliar high street, for example, the outlet sporting a clean and bright exterior with smart and tidy furnishings inside is likely to win far more customers than a shabby-looking place next door.