Joining the Airwaves chewing gum range is Airwaves Active, containing guarana. The gum combines citrus flavours with a menthol hit to give an invigorating kick. It comes in a new compact blister pack format.

Hubba Bubba – the UK’s best-selling bubblegum brand – is also being extended with the launch of Hubba Bubba Max. The product has a new format, with double flavours, designed to combine excitement and novelty – said to be key elements for driving bubblegum sales. It is available in strawberry watermelon and sour double berry flavours, and replaces Mix ‘n’ Match strawberry & vanilla and the limited-edition Hubba Bubba Colours.

Both launches are supported by extensive media packages.

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