Forecourt Trader - 30 years at the heart of the fuel retailing community

Best oil company initiative: highly commended

Jet believes its heritage is one of its greatest strengths and so wanted to celebrate its 60th anniversary in style.

The oil company therefore devised a 12-month programme of activity with the aim of increasing footfall to its dealers' sites; raising awarness of the Jet brand; engaging with customers via promotions; making staff proud to be part of the Jet brand; and demonstrating to its industry partners that it is committed to the future of the UK fuel industry.

Activity included a 1954 promotion where 14 prizes of £5,000-worth of fuel were given away; the launch of the Proud to be Jet service and standards programme; the introduction of a consumer-facing Facebook page; as well as charity events.

Jet has since declared the activity a 'resounding success', saying that it fulfilled all its objectives. "We delivered a year-long initiative that raised brand awareness, supported our dealers, reached out to new customers and, overall, strengthened our petrol retailing operations," says a spokesperson.

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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

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