Forecourt Trader - 30 years at the heart of the fuel retailing community

Best oil company initiative: highly commended

Jet believes its heritage is one of its greatest strengths and so wanted to celebrate its 60th anniversary in style.

The oil company therefore devised a 12-month programme of activity with the aim of increasing footfall to its dealers' sites; raising awarness of the Jet brand; engaging with customers via promotions; making staff proud to be part of the Jet brand; and demonstrating to its industry partners that it is committed to the future of the UK fuel industry.

Activity included a 1954 promotion where 14 prizes of 5,000-worth of fuel were given away; the launch of the Proud to be Jet service and standards programme; the introduction of a consumer-facing Facebook page; as well as charity events.

Jet has since declared the activity a 'resounding success', saying that it fulfilled all its objectives. "We delivered a year-long initiative that raised brand awareness, supported our dealers, reached out to new customers and, overall, strengthened our petrol retailing operations," says a spokesperson.

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Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

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