Best forecourt fuel brand

04 March, 2016
Page 24 

For the Best Forecourt Fuel Brand award, shopper research specialist HIM analysed the responses from more than 2,000 forecourt customers to discover which forecourt fuel brand they rated the highest.

The customers were asked to rate the fuel brands against five main criteria:

price

value for money

fuel quality

service

image.

Tesco was the outright winner across the board, compared with all the major forecourt fuel brands; scoring between 26% and 31% in each of the criteria.

At the Forecourt Trader of the Year Awards event last autumn, host Alexander Armstrong and HIM's research director Blake Gladman, presented Joel Menezes, Tesco regional PFS manager, with the award for Best Forecourt Fuel Brand.

In Forecourt Trader's 2015 Fuel Market Review, Tesco was listed as the biggest forecourt fuel brand, having a 16.5% share of the UK market, sold across more than 500 sites.





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About the Forecourt Trader Group
Forecourt Trader continues to maintain its market-leading position as the major source of information for the petrol-retailing sector.

Targeted at independent retailers, all those connected to the industry seek out Forecourt Trader (magazine and website) for its strong mix of news, industry and retailer profiles, as well as scheduled features that cover all categories of a service station operation at length, on both the forecourt and shop side of the business. ...more »

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