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Last updated: 03 February, 2006
Page 51
PepsiCo is spending Ł5m on the relaunch of PJ Smoothies, which it acquired last year. This will include new-look packaging and flavours as well as a TV advertising campaign with the slogan ‘Want fruit, Drink Fruit’. The 250ml range features eight flavours, including four Super Smoothies which offer additional functional benefits. A new 1ltr range has also been introduced. PepsiCo is expecting the brand to perform exceptionally well this year. Marketing manager Cara Beeby said: “PJ Smoothies is consistently identified as the number one brand in consumer taste tests and the smoothies sector is growing fast.” 01189 306666
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