Masterfoods has launched a luxurious hot-chocolate drink. Made from Belgian chocolate and milk, Moment Du Chocolat is a ready-made drink. It comes in a 200ml single-serving cup to be heated in a microwave, offering additional profit opportunities for retailers who provide in-store microwaves. It is available in a choice of milk or dark chocolate. The launch is currently limited to the south east and is supported by an extensive sampling campaign, with further roll-out planned for later in 2006.