Chunky gets manly - Forecourt Trader

Nestlé Rowntree is re-positioning its KitKat Chunky brand to appeal more to young men. Available this month, KitKat Chunky has a new design and improved packaging. There is also a new peanut butter variant which has a layer of peanut butter running through its centre.

The range will be supported by its first dedicated media campaign since its 1999 launch, part of a planned £11m spend for the KitKat brand this year.

Aimed at 18-33 year old men, support for KitKat Chunky will focus on magazine advertising.

0800 0730200

Printer friendly version

Email this article to a friend


© William Reed Business Media Ltd 2008. All rights reserved. Registered Office: Broadfield Park, Crawley, RH11 9RT. Registered in England No. 2883992 VAT No. 644 3073 52. Privacy Policy Terms & Conditions