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Last updated: 09 March, 2006
Page 64
United Biscuits UK has new launches for McCoy's and Hula Hoops. New McCoy's Specials Tortillas are ridged tortillas that come in 175g sharing bags and 40g handy packs. The launch is supported by a £3.5m TV advertising campaign breaking in May. Meanwhile, from April, Hula Hoops is extending into a more premium and grown-up offering with the launch of Ridges, available in two 45g grab bags and two multi-packs. Ridges is supported by a £1.2m campaign also breaking in May. 0800 138 0813
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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