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Last updated: 06 April, 2006
Page 54
Wrigley is introducing a hot new addition to its Extra brand. Extra Fire will be available in packs of 10 pellets and promises to give consumers a fiery burst of minty breath freshening. The new variant will replace Extra Mountain Frost. The launch will support the growth of the Extra brand and complement Extra Ice gum, which was launched last year.
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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