There are new products, formulations and packaging. Addressing growing health concerns, salt has been reduced across the entire range, which also contains more vegetables. There are 10 flavours, including a new reduced salt chicken & mushroom variant. Re-vamped packaging aims to improve shelf stand-out and includes on-pack nutritional flashes of 'only 5% fat' and 'no artificial colours and preservatives'.

Heavy marketing activity aims to reposition the brand in people's minds and give it a clearer role as a quick, convenient snack solution for people on the run and busy mums.

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