Clipper has launched a new on-pack promotion where consumers can get their hands on a series of limited-edition tea caddies and tea towels, each featuring colourful designs linked to the Fairtrade tea brand’s distinctive packaging. The promotion aims to reward current fans and attract new customers. The ’With love from Clipper’ initiative activity appears on Clipper’s Fairtrade Everyday Tea (£2.55 for 80 bags), Organic Everyday Tea (£2.60 for 80 bags) and Pure Green Tea (£2.79 for 80 bags). The promotion looks to build on Clipper’s success as the UK’s fastest-growing black tea brand (IRI data).
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