Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Kinder moves into new toys

Kinder has launched its latest range of Kinder Surprise Pink and Blue eggs, containing Barbie and Justice League toys, under license from Mattel and Warner Bros.

Rolling out from February and accessible in all channels, the eggs will be available until mid-April and aim to capitalise on the popularity of Barbie and the animated characters in Justice League.

The new Pink and Blue eggs will be supported with a £1.3m TV advertising campaign, kicking off in March for six weeks.

Levi Boorer, customer development director at Ferrero UK commented: “Kinder Pink and Blue first launched in 2013 and the brand is now worth £67m, whilst continuing to grow (15%) in a declining kid’s confectionery category. Kinder has sustained its growth by appealing to many families as the ideal way to treat children due to its high quality, added value and small portion sizes.

“In addition, the Kinder Surprise Pink and Blue proposition continues to deliver incremental sales for retailers and we’re confident that these new limited editions will be a hit with parents looking to purchase a relevant treat for their children.”

The new Kinder Surprise Pink and Blue eggs will carry an RRP of £0.86p (20g). Retailers will be able to get their hands on a range of PoS materials suitable for all store sizes, by visiting www.ferrero-trade.co.uk.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly Fuel Prices 17 April 2017
RegionDieselLPGSuper ULUL
East120.7367.90128.72118.72
East Midlands119.95131.24118.34
London120.8753.90129.98119.12
North East119.40130.73117.21
North West120.01128.97118.13
Northern Ireland119.1063.50117.39
Scotland119.90126.33117.67
South East121.0958.50129.83119.18
South West120.38128.30118.45
Wales119.75125.03118.03
West Midlands120.3661.57130.37118.53
Yorkshire & Humber119.72129.97118.08

Most read

Are record forecourt property prices restricting your ability to expand your business?